Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
Choose Your Battles: How Brands Can Show What They Stand For
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Monthly Trend Monitor: December 2023
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Seven TD Reply tech and marketing experts share their personal choices for trends to watch out for in 2023.