Insights

Monthly Trend Monitor: December 2023

January 3, 2024 | TD Reply |
Monthly Trend Monitor: December 2023


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in December 2023

Topping the list of consumer trends in December is Healthy Lifestyle & Wellbeing, showcasing the strongest surge in momentum. Eco-Awareness follows as a close second, while Data Privacy takes a solid position at third, reflecting evolving consumer priorities and interests. Not a single trend from November’s top consumer trends managed to retain its position in December’s top five.

Top 5 Industry Trends in December 2023

In November, Gene & Stem Cell Therapy led as the top industry trend in terms of momentum. December sees a comparable trend, Bio Engineering, ascending to the forefront. E-Commerce closely trails, securing a robust second place with marginally less momentum. Additionally, Sustainable Food establishes itself in the third position.

Top 5 Society Trends in December 2023

Diversity & Inclusion emerged as the leading society trend in December, followed by Climate Change. Notably, Urbanization is the only trend from last month’s top five that has maintained its position, remaining in third place. However, it has notably doubled its momentum compared to the previous month.

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