Team

Meet our team

We challenge the status quo. We share a spirit of discovery, open-mindedness and creativity. We look for new ideas and solutions, even in unusual places, far beyond the world of marketing. We exceed our customers' expectations. "One for all, all for one" and "strictly no politics" are among our guiding principles.

Partner

Niklas Stog

Niklas Stog

Partner

Niklas is a Managing Partner at TD Reply, where he advises leading global brands at the intersection of consumer insights, marketing controlling and digital strategy. For the past 10+ years, he has led dozens of high-profile projects in the space of multi-market campaign tracking, digital dashboard development, CRM & data strategy, trade promotion optimization and segmented execution / geospatial analytics.

Philipp Dauderstädt

Dr. Philipp Dauderstädt

Partner

As a specialist in leveraging digital data for growth-oriented business model transformation, Philipp's focus lies in the End-to-End optimization of commercial operations and marketing activities. Additionally, he is dedicated to identifying future brand and category opportunities.

Team

Yi-Hsuan Tai

Yi-Hsuan Tai

Consultant
Jenny Jin

Jenny Jin

Junior Consultant
Veronica Chiang

Veronica Chiang

Consultant
Alexis Tello Guerra

Dr. Alexis Tello Guerra

Lead Data Scientist
Mattias Hilliges

Mattias Hilliges

Web Appl. Developer
Georg Heimann

Georg Heimann

Data Scientist
Shahar Bano Hashmi

Shahar Bano Hashmi

Consultant
Marina Schwab

Marina Schwab

Lead Consultant
Judith Berschneider

Judith Berschneider

Senior Consultant
Rija Razafimahery

Rija Razafimahery

Lead Consultant
Aziza Sharipova

Aziza Sharipova

Consultant
Sofia Kastenhuber

Sofia Kastenhuber

Consultant
Roheet Rajandran

Roheet Rajandran

Data Scientist
Alba Martinez Matovina

Alba Martinez Matovina

Consultant
Sabine Moll

Sabine Moll

Director
Leonid Zalischiker

Leonid Zalischiker

PR/Marketing
Milan Stille

Milan Stille

Consultant
Talha Zafar

Talha Zafar

Consultant
Martin Schmoll

Martin Schmoll

Director
Pelin Su Turan

Pelin Su Turan

Consultant
Elena Zubova

Elena Zubova

Senior Consultant
Ervin Dang

Ervin Dang

Senior Consultant
Mohamed Amine Jebari

Mohamed Amine Jebari

Lead Data Scientist
Leticia Puerta

Leticia Puerta

Lead Design
Tobias Reckmann

Dr. Tobias Reckmann

Director
Zhe Fang

Zhe Fang

Managing Director Beijing
Filipe Pereira Leite

Filipe Pereira Leite

Consultant
Yueyang Pan

Yueyang Pan

Senior Consultant
Deby Parung

Deby Parung

Consultant
Francesca Vernile

Francesca Vernile

Consultant
Joyce Qiu

Joyce Qiu

Consultant
Edwina Nelson

Edwina Nelson

Director
Marie Wulfmeyer

Marie Wulfmeyer

Lead Consultant
Fatma Kurtoğlu

Fatma Kurtoğlu

Office Manager
Alexia Wencker

Alexia Wencker

Consultant
Flavia Machado

Flavia Machado

Lead Consultant
Ralph Beckmann

Ralph Beckmann

Lead UX Designer
Irina Shumakova

Irina Shumakova

Lead Consultant
Holger Nösekabel

Dr. Holger Nösekabel

CTO
Miruna Antonescu

Miruna Antonescu

Consultant
Aygen Bayer

Aygen Bayer

Consultant
Ilse Klanner

Dr. Ilse Klanner

Lead Consultant
Philipp Ahrens

Philipp Ahrens

Lead Consultant
Fabien Schepens

Fabien Schepens

Director
Gökhan Gecer

Dr. Gökhan Gecer

Lead Consultant
Susan Li

Susan Li

Junior Consltant
Monika Fus

Monika Fus

Office Manager Berlin Hub
Lina Krenkel

Lina Krenkel

Lead Consultant
Ioannis Philippides

Ioannis Philippides

Consultant
Ashwini Narayanan

Ashwini Narayanan

Consultant
Cristina Wang

Cristina Wang

Office Manager Beijing
Steffen Hück

Steffen Hück

Senior Director
Yvonne Zhu

Yvonne Zhu

Senior Consultant
Alexander Schmidt

Alexander Schmidt

Director
Murodali Rasulov

Murodali Rasulov

Consultant
Chonchanok Chaipakdee

Chonchanok Chaipakdee

Consultant
Wilber He

Wilber He

Junior Consultant
Felix Zappe

Felix Zappe

Consultant
Mirko Senden

Mirko Senden

Senior Data Analyst
Muhammad Mohsin Lakhani

Muhammad Mohsin Lakhani

Data Scientist
Indira Kasnawati

Indira Kasnawati

Consultant

TD Development Team

Our agile product development team consists of 20+ data engineers, developers, UX designers and QA testers, bringing our solutions to our clients and partners.

Founders and Pioneers

Lars-Alexander Mayer

Lars-Alexander Mayer

Graduate industrial engineer and the first employee of TD Reply after the founders Prof. Dr. Volker Trommsdorff and Prof. Dr. Marc Drüner. Partner from 2006 to 2023. Significantly contributed to the development of new measurement and tracking methods based on the strengths of digital data. Among them: Data Creativity Score, Live ROI, Commercial Effect Modelling and Share of Search.

Marc Drüner

Prof. Dr. Marc Drüner

Prof. Dr. Marc Drüner has 20+ years of experience in consulting for various industries. As a Professor, he teaches Innovation Management and Marketing at the Steinbeis University in Berlin.

Volker Trommsdorff

Prof. Dr. Volker Trommsdorff

Professor emeritus at the Technical University of Berlin, internationally renowned economist specializing in consumer behavior, innovation marketing and international marketing, with a focus on China. His monographs on consumer behavior and market research are now standard works in academia.