Team

Meet our team

We challenge the status quo. We share a spirit of discovery, open-mindedness and creativity. We look for new ideas and solutions, even in unusual places, far beyond the world of marketing. We exceed our customers' expectations. "One for all, all for one" and "strictly no politics" are among our guiding principles.

Partner

Niklas Stog

Niklas Stog

Partner

Niklas berät bei TD Reply seit 2011 führende Marken an der Schnittstelle zwischen Consumer Insights, Marketing Controlling und digitaler Strategie. Zu den von ihm mitentwickelten Themen zählen die ganzheitliche Kampagnenmessung mittels digitaler Daten, das Set-up integrierter Dashboards zur Marketing Performance Messung und der "Geolytics" Ansatz, der Konsumenten- und Vertriebsdaten miteinander kombiniert und Location-spezifisch nutzbar macht.

Philipp Dauderstädt

Dr. Philipp Dauderstädt

Partner

Als Spezialist für die Nutzung von digitalen Daten in der Geschäftsmodelltransformation liegt Philipps Fokus auf der End-to-End-Optimierung von Marketingaktivitäten. Darüber hinaus berät er internationale Marken bei der Identifikation von zukünftigen Wachstumsfeldern im Kontext der Markenpositionierung und Kategorieentwicklung. Seit 2010 ist er Teil von TD Reply.

Niklas Stog

Niklas Stog

Partner

At TD Reply, he has been advising leading consumer goods brands at the intersection of consumer insights, marketing controlling and digital strategy since 2011. Stog specializes in multi-market campaign tracking, dashboarding, CRM and data strategies, and outlet analytics.

Philipp Dauderstädt

Dr. Philipp Dauderstädt

Partner

As a specialist in leveraging digital data for growth-oriented business model transformation, Philipp's focus lies in the End-to-End optimization of commercial operations and marketing activities. Additionally, he is dedicated to identifying future brand and category opportunities.

Team

Mattias Hilliges

Mattias Hilliges

Web Appl. Developer
Tobias Reckmann

Dr. Tobias Reckmann

Director
Veronica Chiang

Veronica Chiang

Consultant
Elena Zubova

Elena Zubova

Senior Consultant
Aziza Sharipova

Aziza Sharipova

Consultant
Yueyang Pan

Yueyang Pan

Senior Consultant
Steffen Hück

Steffen Hück

Senior Director
Sofia Kastenhuber

Sofia Kastenhuber

Consultant
Fany Calzadilla

Fany Calzadilla

Consultant
Zhe Fang

Zhe Fang

Managing Director Beijing
Fatma Kurtoğlu

Fatma Kurtoğlu

Office Manager
Mirko Senden

Mirko Senden

Senior Data Analyst
Miruna Antonescu

Miruna Antonescu

Consultant
Shahar Bano Hashmi

Shahar Bano Hashmi

Consultant
Flavia Machado

Flavia Machado

Lead Consultant
Mohamed Amine Jebari

Mohamed Amine Jebari

Lead Data Scientist
Pelin Su Turan

Pelin Su Turan

Consultant
Alexia Wencker

Alexia Wencker

Consultant
Wilber He

Wilber He

Junior Consultant
Marina Schwab

Marina Schwab

Lead Consultant
Roheet Rajandran

Roheet Rajandran

Data Scientist
Murodali Rasulov

Murodali Rasulov

Consultant
Sabine Moll

Sabine Moll

Director
Yi-Hsuan Tai

Yi-Hsuan Tai

Consultant
Indira Kasnawati

Indira Kasnawati

Consultant
Deby Parung

Deby Parung

Consultant
Leonid Zalischiker

Leonid Zalischiker

PR/Marketing
Alexander Schmidt

Alexander Schmidt

Director
Milan Stille

Milan Stille

Consultant
Georg Heimann

Georg Heimann

Data Scientist
Alexis Tello Guerra

Dr. Alexis Tello Guerra

Lead Data Scientist
Francesca Vernile

Francesca Vernile

Consultant
Irina Shumakova

Irina Shumakova

Lead Consultant
Philipp Ahrens

Philipp Ahrens

Lead Consultant
Monika Fus

Monika Fus

Office Manager Berlin Hub
Cristina Wang

Cristina Wang

Office Manager Beijing
Leticia Puerta

Leticia Puerta

Lead Design
Edwina Nelson

Edwina Nelson

Director
Holger Nösekabel

Dr. Holger Nösekabel

CTO
Joyce Qiu

Joyce Qiu

Consultant
Ashwini Narayanan

Ashwini Narayanan

Consultant
Martin Schmoll

Martin Schmoll

Director
Ilse Klanner

Dr. Ilse Klanner

Lead Consultant
Lina Krenkel

Lina Krenkel

Lead Consultant
Aygen Bayer

Aygen Bayer

Consultant
Filipe Pereira Leite

Filipe Pereira Leite

Consultant
Ralph Beckmann

Ralph Beckmann

Lead UX Designer
Fabien Schepens

Fabien Schepens

Director
Ioannis Philippides

Ioannis Philippides

Consultant
Felix Zappe

Felix Zappe

Consultant
Chonchanok Chaipakdee

Chonchanok Chaipakdee

Consultant
Marie Wulfmeyer

Marie Wulfmeyer

Lead Consultant
Talha Zafar

Talha Zafar

Consultant
Judith Berschneider

Judith Berschneider

Senior Consultant
Ervin Dang

Ervin Dang

Senior Consultant
Alba Martinez Matovina

Alba Martinez Matovina

Consultant
Gökhan Gecer

Dr. Gökhan Gecer

Lead Consultant
Yvonne Zhu

Yvonne Zhu

Senior Consultant
Jenny Jin

Jenny Jin

Junior Consultant
Rija Razafimahery

Rija Razafimahery

Lead Consultant
Susan Li

Susan Li

Junior Consltant
Muhammad Mohsin Lakhani

Muhammad Mohsin Lakhani

Data Scientist

TD Development Team

Our agile product development team consists of 20+ data engineers, developers, UX designers and QA testers, bringing our solutions to our clients and partners.

Founders and Pioneers

Lars-Alexander Mayer

Lars-Alexander Mayer

Diplom-Wirtschaftsingenieur und der erste Mitarbeiter von TD Reply nach den Gründern Prof Dr. Volker Trommsdorff und Prof. Dr. Marc Drüner. Partner bei TD Reply von 2006 bis 2023. Trieb maßgeblich die Entwicklung neuer Mess- und Trackingmethoden voran, die auf den Stärken digitaler Daten basieren. Darunter: Data Creativitiy Score, Live ROI, Commercial Effect Modelling und Share of Search.

Lars-Alexander Mayer

Lars-Alexander Mayer

Economist and the first employee of TD Reply after the founders Prof. Dr. Volker Trommsdorff and Prof. Dr. Marc Drüner. Partner since 2006. Has been instrumental in developing new measurement and tracking methods harnessing the power of digital data. These include the Data Creativity Score, Live ROI, Marketing Effect Modeling and Share of Search.

Marc Drüner

Prof. Dr. Marc Drüner

Prof. Dr. Marc Drüner verfügt über mehr als 20 Jahre Erfahrung in der Beratung von Unternehmen verschiedener Branchen. Als Professor lehrt er Innovationsmanagement und Marketing an der Steinbeis-Hochschule in Berlin.

Volker Trommsdorff

Prof. Dr. Volker Trommsdorff

Prof. em. an der Technischen Universität Berlin, international renommierter Wirtschaftswissenschaftler mit den Schwerpunkten Konsumentenverhalten, Innovationsmarketing und internationales Marketing, mit Fokus auf China. Seine Monographien zum Konsumentenverhalten und zur Marktforschung gehören heute zu den Standardwerken in der Wissenschaft.

Marc Drüner

Prof. Dr. Marc Drüner

Prof. Dr. Marc Drüner has 20+ years of experience in consulting for various industries. As a Professor, he teaches Innovation Management and Marketing at the Steinbeis University in Berlin.

Volker Trommsdorff

Prof. Dr. Volker Trommsdorff

Professor emeritus at the Technical University of Berlin, internationally renowned economist specializing in consumer behavior, innovation marketing and international marketing, with a focus on China. His monographs on consumer behavior and market research are now standard works in academia.