Monthly Trend Monitor: March 2023

March 27, 2023 | TD Reply |
Monthly Trend Monitor: March 2023

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in March 2023

Self-Employment is March’s top consumer trend, followed by Mindfulness & Conscious Living and Athleisure. None of the top consumer trends in the top five show a particularly strong momentum.

Top 5 Industry Trends in March 2023

Artificial Intelligence often finds itself at the top among other industry trends, and this true once again in March. It is interesting, however, to find Sugar Replacement on the second position, as this trend rarely shows such a strong momentum. Search Advertising, the fourth-strongest industry in March is also rarely seen in the top five.

Top 5 Society Trends in March 2023

Right Wing Populism is the strongest society trend in March by momentum, though its YoY growth is slightly negative. This may be explained by the current anti-government protests in Israel. The remaining society trends in the top five all have a significantly weaker momentum.

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