Monthly Trend Monitor: October 2023

October 25, 2023 | TD Reply |
Monthly Trend Monitor: October 2023

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in October 2023

Vegan and Vegetarian Food retains its leading position as the month’s foremost consumer trend. Snackification follows in second place with a significantly weaker. New Work ranks third in this month’s list.

Top 5 Industry Trends in October 2023

E-Mobility leads this month’s industry trends, with Sustainable Food and Renewable Energy trailing closely behind. While the momentum among the top five trends is fairly neck-to-neck, Renewable Energy’s year-on-year growth shows a slight dip.

Top 5 Society Trends in October 2023

Digitalization dominates as October’s top societal trend, boasting momentum over fifteen times greater than its nearest competitor, Continuing Education. Global Power Shifts claims the third spot and shows a slightly negative Year-over-Year growth.

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