The TU Berlin economists Dr. Volker Trommsdorff, Dr. Marc Drüner and Lars-Alexander Meyer start a innovation and marketing consultancy in the university library – trommsdorff+drüner (TD) is born.
In cooperation with with McKinsey & Company and the Association of German Engineers (VDI), TD publishes the Innovationskompass 2001 study, which gauges the success of diverse new economy approaches.
TD successfully supports a leading German carmaker in exploring new growth opportunities in the challenging US market and kicks off other Scouting projects in China, India and Europe.
A joint venture with Bosch results in the foundation of Bosch Mobility Solutions. TD also supports Deutsche Telekom in the expansion of the Telekom Innovation Laboratories (T-Labs).
TD Reply’s first overseas office is opened in Beijing. The Beijing office conceives the People’s Car Project in cooperation with Volkswagen.
Smart data services such as the real-time integration of digital and traditional data for increased marketing efficiency, innovation speed and the enabling of business performance prediction are provided to international clients around the globe.
Sonar, our AI-powered trend research and forecasting platform is introduced. TD becomes a product vendor.
The Data Creativity Score (DCS) is initiated in partnership with Google, SevenOne Media, ADC, and the Horizont magazine – the first entirely data-driven approach for measuring the creativity of marketing campaigns.
TD joins the Reply network of innovative companies and is renamed TD Reply.
After several years of development, TD introduces Pulse, one of the most advanced and flexible marketing dashboard builders on the market with unique features such as the AI-powered Virtual Data Assistant.
TD presents China Beats. Utilizing the latest in social listening, AI and Natural Language Processing technology, China Beats can provide businesses with a clear picture of current market demands and consumer interests in China.
NO BETTER PLACE THAN BERLIN TO START EXPLORING AND TEAR DOWN WALLS
It is no surprise that TD Reply was born in Berlin. Here, the legacy of taking down walls, both physical and mental, is upheld like in no other place in the world. The Fall of the Wall, once thought to be impenetrable, made Berliners internalize the notion that change is always possible. Today, it is in Berlin’s DNA to champion progress and challenge concepts that are supposedly set in stone.
This gives rise to a unique energy, which has been drawing in a myriad of artists as well as startup entrepreneurs, turning the city into one of the world’s most important hubs for both creativity and tech. TD Reply is the fruit of this marriage between right-brain imagination and left-brain analytics. Every single day, Berlin inspires us to be creative thinkers and to bend the boundaries of the possible.