Monthly Trend Monitor: June 2023

July 3, 2023 | TD Reply |
Monthly Trend Monitor: June 2023

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in June 2023

Data Privacy has emerged as the leading consumer trend, boasting a considerable momentum far beyond its nearest competitors, replacing last month’s top trend of Vegan and Vegetarian Food. The second and third positions are now occupied by Social Media Stars & Internet Celebrities and Part-time Work Models, respectively, both demonstrating significantly less momentum. Remarkably, none of the previous month’s top five consumer trends have found a spot in June’s list.

Top 5 Industry Trends in June 2023

Artificial Intelligence, often a frontrunner among the top three industry trends, has reclaimed the pole position in June, climbing three places from its rank in May. It supersedes Deep & Machine Learning, which was the top industry trend last month. However, the second-positioned Blockchain Technology demonstrates only an insignificantly weaker momentum.

Top 5 Society Trends in June 2023

In the wake of Pride Month celebrations in June, Diversity & Inclusion have surged to become the top societal trend, closely followed by Global Threats and Urbanization. Notably, Urbanization and Population Explosion, which now ranks fifth, have retained their positions among the top five societal trends from the previous month.

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