Report
Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
Report
Report: Rewriting the Marketing Playbook
The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.
Report
Whitepaper: Wahlforschung mit digitalen Daten
Dieses Whitepaper erforscht das Potential von Social-Media-Tools und Methoden aus dem datengetrieben Marketing für die Wahlforschung.
News
Monthly Trend Monitor: April 2022
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
