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Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
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Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
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Choose Your Battles: How Brands Can Show What They Stand For
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
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Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
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Monthly Trend Monitor: November 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
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Monthly Trend Monitor: December 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: October 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: September 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: August 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: June 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: May 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: April 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: March 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: February 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: January 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.