New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.
COVID-19 Impact Report Series
How did the COVID-19 crisis impact various industries in the affected countries?
From Marketing Mix to Marketing Effect Modelling
With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.
TD Reply Presents the First Predictive COVID-19 Dashboard
The first COVID-19 dashboard powered by predictve analytics is here.
Trend Report "From Automation to Autonomy"
Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.
Chinese New Year Special: Germans vs Chinese
We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.
The Most Talked About Automotive Brands on Singles‘ Day
We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.
Committed to Making the Diabetes Roller Coaster a Smoother Ride
We are exploring a data-driven approach to help people with Type I diabetes.
"Data Night Out Workshop" Held in Berlin
TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.
Measuring Creativity: Is There a Better Way?
Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?
GCCL Award for Joint Project with Coca-Cola
The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.
The Real, Much-Overlooked Value of Data for Marketing
Why do marketing departments often fail to generate any real business value from data?
The Man Who Invented Big Data Analytics
The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.
TD at the Reply Xchange in Munich
This years' Reply Xchange in Munich truly stood out.
Saying Bye to One of Our Founders
Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.
We Are Officially Number 1 in Germany
The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.
dataX 2019: Impressions and Takeaways
Here’s what happened at our biggest dataX yet!
Announcement: dataX 2019
Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.
From Big to Smart Data – A Rough Guide to Data-Driven Marketing
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
The 12 Myths of Marketing in China
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.
6 Misconceptions about Digital Customer Journeys
These persistent but false notions deceive companies and businesses alike.
Why We Need Data-Driven Creatives
The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.