Ignaz Semmelweis and the data-driven revolution of medicine
The story of Ignatz Semmelweis who was able to save lives by pioneering data-driven research – and was shunned by ignorant elites.
Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Marketers – Focus on Your Business, Not the Technology
Why have only few companies have experienced significant improvements in return on investment (ROI) as a result of personalisation?
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.
New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.