Announcement: dataX 2019
Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.
From Big to Smart Data
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
The 12 Myths of Marketing in China
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.
6 Misconceptions about Digital Customer Journeys
These persistent but false notions deceive companies and businesses alike.
Why We Need Data-Driven Creatives
The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.