WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
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What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.
The Most Talked About Automotive Brands on Singles‘ Day
We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.
Committed to Making the Diabetes Roller Coaster a Smoother Ride
We are exploring a data-driven approach to help people with Type I diabetes.
Measuring Creativity: Is There a Better Way?
Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?
GCCL Award for Joint Project with Coca-Cola
The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.
The Real, Much-Overlooked Value of Data for Marketing
Why do marketing departments often fail to generate any real business value from data?
The Man Who Invented Big Data Analytics
The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.
TD at the Reply Xchange in Munich
This years' Reply Xchange in Munich truly stood out.
Saying Bye to One of Our Founders
Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.
We Are Officially Number 1 in Germany
The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.