WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
OUR ARTICLES
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GCCL Award for Joint Project with Coca-Cola
The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.
The Real, Much-Overlooked Value of Data for Marketing
Why do marketing departments often fail to generate any real business value from data?
The Man Who Invented Big Data Analytics
The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.
Saying Bye to One of Our Founders
Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.
We Are Officially Number 1 in Germany
The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.
dataX 2019: Impressions and Takeaways
Here’s what happened at our biggest dataX yet!
Announcement: dataX 2019
Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.
From Big to Smart Data
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
The 12 Myths of Marketing in China
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.