WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

News

Monthly Trend Monitor: November 2020

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

Report

Singles' Day: The most popular Fashion & Luxury brands in China

What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.

Report

Report: Rewriting the Marketing Playbook

The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.

Report

Global Brand Steering for Football Clubs White Paper

Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.

Report

Report: How Covid-19 Changed Ad Campaigns

Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.

Report

Winning the Electric Vehicle Market in 2020-2021 White Paper

Separating myths from facts in the global Electric Vehicle (EV) market.

Report

COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

Knowledge

From Marketing Mix to Marketing Effect Modelling

With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.

News

TD Reply Presents the First Predictive COVID-19 Dashboard

The first COVID-19 dashboard powered by predictve analytics is here.

Report

Trend Report "From Automation to Autonomy"

Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.

Inside TD

Chinese New Year Special: Germans vs Chinese

We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!

Knowledge

What We Can Learn from China’s Digital Economy

Why marketers should keep a close eye on the Chinese advertising industry.

Report

The Most Talked About Automotive Brands on Singles‘ Day

We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.

Pro Bono

Committed to Making the Diabetes Roller Coaster a Smoother Ride

We are exploring a data-driven approach to help people with Type I diabetes.

Pro Bono

"Data Night Out Workshop" Held in Berlin

TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.

Knowledge

Measuring Creativity: Is There a Better Way?

Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?

News

GCCL Award for Joint Project with Coca-Cola

The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.

Knowledge

The Real, Much-Overlooked Value of Data for Marketing

Why do marketing departments often fail to generate any real business value from data?

Knowledge

The Man Who Invented Big Data Analytics

The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.

Event

TD at the Reply Xchange in Munich

This years' Reply Xchange in Munich truly stood out.

News

Saying Bye to One of Our Founders

Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.

News

We Are Officially Number 1 in Germany

The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.

Event

dataX 2019: Impressions and Takeaways

Here’s what happened at our biggest dataX yet!

Event

Announcement: dataX 2019

Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.

Knowledge

From Big to Smart Data – A Rough Guide to Data-Driven Marketing

Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.

Knowledge

Market Research is Dead

The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.

Knowledge

The 12 Myths of Marketing in China

A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.

Knowledge

6 Misconceptions about Digital Customer Journeys

These persistent but false notions deceive companies and businesses alike.

Knowledge

Why We Need Data-Driven Creatives

The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.