We drive positive change through data

Our objective data perspective and expertise help our clients achieve their strategic potential. We have one goal in mind: to change marketing for the better.

ABOUT US

We guide AI with knowledge from consumer research

We combine our consumer research knowledge and experience with the latest artificial intelligence (AI)-powered technologies to analyse, extract and filter relevant insights from digital data.

SOLUTIONS

We see what tomorrow brings – with data-driven trend research

Our unique, data-based trend and innovation research approach gives you the power to spot the next big thing, so you can prepare your business model for it.

SOLUTIONS

We embrace the right data mindset

Data is a sensitive topic on a lot of people’s minds. That’s why it’s important to adopt the right mindset when handling data: We believe in the potential for data to do good in the world, and we show how to do it through our pro bono projects and studies.

ABOUT US
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Solutions

Fusing marketing science with data expertise

We don’t just have our finger on the pulse of data-driven innovation, we’re at the forefront of shaping it.

Benefit from our unique approach, which combines marketing science with data science to provide innovative, effective solutions to today’s most important marketing issues. Our goal is to make marketing more meaningful, more cost-effective and less intrusive.

Our strong, interdisciplinary teams include marketing specialists, strategy consultants, data scientists and UX/CX specialists who are among the best in their field. They bring years of experience in working with world-renowned brands.

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Products

Our software solutions combine innovation with ease of use and a focus on business relevance.

Pulse Dashboard

Turning data into stories

We designed Pulse from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business.

DISCOVER PULSE

Sonar Trend Radar

The data-driven trend radar

SONAR is a data-driven trend research and expert-listing tool developed in collaboration with the German Research Centre for Artificial Intelligence (DFKI).

SONAR ENTDECKEN

China Beats

Understanding the Chinese market and consumers

China Beats is a consumer intelligence solution developed with our Beijing team that uses social listening and NLP to extract business-relevant insights from Chinese platforms.

CHINA BEATS ENTDECKEN

Cases

Learn how we help leading brands

achieve their marketing goals.

7381 - Retail & Consumer Goods

INDUSTRY GROWTH MODEL

adidas is using market forecasting data for its annual long-range planning process in order to define targets and make strategic decisions. Since purely financial-based forecasts have been proven to be inaccurate, TD Reply developed a new approach to business forecas...

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7397 - Automotive

USP CO-CREATION 2020 IN THE AUTOMOTIVE INDUSTRY

SEAT was looking for a new and unique positioning for the next generation of their flagship car model SEAT Leon, which will be launched in 2020. TD Reply’s Data-Driven Innovation Team came up with a multi-method project approach that combined state-of-the-art digit...

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7384 - Transport & Logistics

Ein KI-gestütztes Customer Insight Hub für Lufthansa

Europas größte Fluggesellschaft sammelt Daten zur Customer Experience nun zentral in einem Portal, das fortschrittliche Analysen mit Hilfe verschiedener spezieller Large Language Models ermöglicht.

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