Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
Choose Your Battles: How Brands Can Show What They Stand For
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
Monthly Trend Monitor: November 2023
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.