Monthly Trend Monitor: March 2024

April 6, 2024 | TD Reply |
Monthly Trend Monitor: March 2024

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in March 2024

Digital Reputation Management emerges as the leading consumer trend, with Snackification and Silver Dating following closely behind. Notably, Snackification demonstrates the most significant year-over-year growth among the top five consumer trends. Self-Employment is the only trend among the top consumer trends from the previous month’s ranking that carried over into the March rankings.

Top 5 Industry Trends in March 2024

The March industry trends are predominantly characterized by food and nutrition, with Sustainable Food claiming the number one position, and Alternative Protein and Functional & Enriched Food rounding out the top three. Interestingly, Customer Satisfaction Monitoring, which occupies the fourth spot, exhibits the most robust year-over-year growth among the top trends.

Top 5 Society Trends in March 2024

Among societal trends, Decorbanization secures the top position in terms of momentum, despite exhibiting negative year-over-year growth. Following closely behind are Creative Class and New Living Models.

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