The TU Berlin economists Dr. Volker Trommsdorff, Dr. Marc Drüner and Lars-Alexander Meyer start a innovation and marketing consultancy in the university library – trommsdorf + drüner (TD) is born.
WE ARE MARKETING-INNOVATION CONSULTANTS
Founded in 1999 at the Technical University of Berlin, we are now one of the world's leading specialists in the field of data-driven business technologies. This is why we are trusted by global market leaders across a wide variety of industries, including automotive, consumer goods, and ICT. With China Beats, Pulse, and Sonar, we also offer a growing portfolio of AI-powered business intelligence solutions.
At our locations in Berlin, Beijing, and Munich, around a hundred data scientists, creative strategists, futurologists, consultants and designers share a common vision: to explore the unexplored in our data-driven world.
In cooperation with with McKinsey & Company and the Association of German Engineers (VDI), TD publishes the Innovationskompass 2001 study, which gauges the success of diverse new economy approaches.
TD successfully supports a leading German carmaker in exploring new growth opportunities in the challenging US market and kicks off other Scouting projects in China, India and Europe.
A joint venture with Bosch results in the foundation of Bosch Mobility Solutions. TD also supports Deutsche Telekom in the expansion of the Telekom Innovation Laboratories (T-Labs).
TD Reply’s first overseas office is opened in Beijing. The Beijing office conceives the People’s Car Project in cooperation with Volkswagen.
Smart data services such as the real-time integration of digital and traditional data for increased marketing efficiency, innovation speed and the enabling of business performance prediction are provided to international clients around the globe.
Sonar, our AI-powered trend research and forecasting platform is introduced. TD becomes a product vendor.
The Data Creativity Score (DCS) is initiated in partnership with Google, SevenOne Media, ADC, and the Horizont magazine – the first entirely data-driven approach for measuring the creativity of marketing campaigns.
TD joins the Reply network of innovative companies and is renamed TD Reply.
After several years of development, TD introduces Pulse, one of the most advanced and flexible marketing dashboard builders on the market with unique features such as the AI-powered Virtual Data Assistant.
TD presents China Beats. Utilizing the latest in social listening, AI and Natural Language Processing technology, China Beats can provide businesses with a clear picture of current market demands and consumer interests in China.