WE DRIVE CHANGE THROUGH DATA

We use data to make your business more customer-centric and close the gap between product development, communication and sales.

ABOUT US

We push the boundaries of analytics.

We focus on long-term scenario planning and strategy and help our clients identify upcoming platforms and technologies, relevant changes in consumer behavior and other potential drivers of growth.

OUR SOLUTIONS

We provide hands-on management support

We ensure that ideas become strategies and strategies become realities. We build creative confidence through data and help you to create meaningful connections with your customers, increasing engagement and organic reach.

OUR SERVICES

WE EXPLORE DATA THROUGH STORIES

Our tools deliver real insights for all levels, from analyst to CEO, and we not only answer what is happening at the moment, we also explain why it is happening, what to do about it and how it would impact your future business.

OUR PRODUCTS

WE OFFER NEW WAYS OF STEERING MARKETING

TD Reply’s Marketing Effect Modelling enables marketers to track their marketing ROI in real time as well as to steer their brand perception.

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WE MEASURE BRAND EQUITY WITH THE POWER OF DATA

We developed a better of measuring and tracking brand equity. Find out what really drives your brand and quantify your brands’ true contribution to business success.

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SELECT TOPICS
Report

Whitepaper: Digital Brand Equity

Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.

Report

Global Brand Steering for Football Clubs White Paper

Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Report

Report: Rewriting the Marketing Playbook

The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.
Knowledge

Use Share of Search to Drive Ad Effectiveness

Share of search is much more than just a powerful proxy for market share. Learn how we significantly increased our client's real market share utilizing this powerful metric.
News

Monthly Trend Monitor: September 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

Services

Turning insights into strategy and strategy into reality.

We generate data-driven and actionable insights for all levels of the corporation.

We work with your team and provide direct management support with straight forward actions to increase marketing ROI, capture bigger market shares, train employees and connect brands with customers in impactful and meaningful ways.

As agents of change within your organization, we help you to turn data-driven insights into strategy and strategy into reality.

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Products
iPad Products
iPad Products Pulse Dashboard
iPad Products Trend Sonar
iPad Products China Beats

PULSE
DASHBOARD

Data alone does not drive change; stories do. And not everyone wants to hear the same story.

DISCOVER PULSE

SONAR TREND
RADAR

A better solution to the bold questions that drive trend researchers, innovators and marketeers every day: What’s New? What’s Next?

DISCOVER SONAR

CHINA BEATS

China Beats is an insights solution that uses digital data to make the Chinese market transparent and understandable for your business.

DISCOVER CHINA BEATS