We drive positive change through data

Our objective data perspective and expertise help our clients achieve their strategic potential. We have one goal in mind: to change marketing for the better.

ABOUT US

We guide AI with knowledge from consumer research

We combine our consumer research knowledge and experience with the latest artificial intelligence (AI)-powered technologies to analyse, extract and filter relevant insights from digital data.

SOLUTIONS

We see what tomorrow brings – with data-driven trend research

Our unique, data-based trend and innovation research approach gives you the power to spot the next big thing, so you can prepare your business model for it.

SOLUTIONS

We embrace the right data mindset

Data is a sensitive topic on a lot of people’s minds. That’s why it’s important to adopt the right mindset when handling data: We believe in the potential for data to do good in the world, and we show how to do it through our pro bono projects and studies.

ABOUT US

TD Beijing: Our presence in the most dynamic digital economy

The team drives growth by localizing analytics and marketing solutions, and through ChinaBeats, Reply’s tool for understanding Chinese consumers. Our local presence keeps us ahead in insights, applied globally.

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Solutions

Fusing marketing science with data expertise

We don’t just have our finger on the pulse of data-driven innovation, we’re at the forefront of shaping it.

Benefit from our unique approach, which combines marketing science with data science to provide innovative, effective solutions to today’s most important marketing issues. Our goal is to make marketing more meaningful, more cost-effective and less intrusive.

Our strong, interdisciplinary teams include marketing specialists, strategy consultants, data scientists and UX/CX specialists who are among the best in their field. They bring years of experience in working with world-renowned brands.

SOLUTIONS

KNOWLEDGE

Exclusive articles, reports,
white papers and more.

Report

Whitepaper: Digital Brand Equity

Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.

Report

Whitepaper: Luxury in the Eye of the Chinese Consumer

This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Report

Choose Your Battles: How Brands Can Show What They Stand For

Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?

Report

Whitepaper: Wahlforschung mit digitalen Daten - German language

Dieses Whitepaper erforscht das Potential von Social-Media-Tools und Methoden aus dem datengetrieben Marketing für die Wahlforschung.
News

Monthly Trend Monitor: December 2024

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

ALL INSIGHTS

Products

Our software solutions combine innovation with ease of use and a focus on business relevance.

Pulse Dashboard

Turning data into stories

We designed Pulse from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business.

DISCOVER PULSE

Sonar Trend Radar

The data-driven trend radar

SONAR is a data-driven trend research and expert-listing tool developed in collaboration with the German Research Centre for Artificial Intelligence (DFKI).

DISCOVER SONAR

China Beats

Understanding the Chinese market and consumers

China Beats is a consumer intelligence solution developed with our Beijing team that uses social listening and NLP to extract business-relevant insights from Chinese platforms.

DISCOVER CHINA BEATS

Cases

Learn how we help leading brands

achieve their marketing goals.

Adidas - Retail & Consumer Goods

GLOBAL SHARE OF SEARCH PROGRAM 

TD Reply has partnered with adidas to establish and manage a comprehensive global brand tracking initiative. The brand share of search program capitalizes on organic search data, integrating 'Share of Search' as a pivotal Key Performance Indicator (KPI) for assessing...

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Deutsche Telekom - TECHNOLOGY, MEDIA & TELECOMMUNICATIONS

BENEFIT ITC MARKET STUDY

Deutsche Telekom is an innovation leader within the ICT market. To support this role, TD Reply partners with Deutsche Telekom since 2005 to provide market, trend & consumer insights for the German ICT market. With two annually rotating study formats (BENEFIT and ...

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Mars Petcare - Retail & Consumer Goods

R&D PETNOGRAPHY RELOADED

In our digital age, modern consumers not only share their thoughts and experiences about products and services online, but also research online before they make a purchase. Thus, social media content is providing useful data to R&D and consumer-centric product d...

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ALL CASES