We drive positive change through data

Our objective data perspective and expertise help our clients achieve their strategic potential. We have one goal in mind: to change marketing for the better.

ABOUT US

We guide AI with knowledge from consumer research

We combine our consumer research knowledge and experience with the latest artificial intelligence (AI)-powered technologies to analyse, extract and filter relevant insights from digital data.

SOLUTIONS

We see what tomorrow brings – with data-driven trend research

Our unique, data-based trend and innovation research approach gives you the power to spot the next big thing, so you can prepare your business model for it.

SOLUTIONS

We embrace the right data mindset

Data is a sensitive topic on a lot of people’s minds. That’s why it’s important to adopt the right mindset when handling data: We believe in the potential for data to do good in the world, and we show how to do it through our pro bono projects and studies.

ABOUT US

TD Beijing: Our presence in the most dynamic digital economy

The team drives growth by localizing analytics and marketing solutions, and through ChinaBeats, Reply’s tool for understanding Chinese consumers. Our local presence keeps us ahead in insights, applied globally.

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Solutions

Fusing marketing science with data expertise

We don’t just have our finger on the pulse of data-driven innovation, we’re at the forefront of shaping it.

Benefit from our unique approach, which combines marketing science with data science to provide innovative, effective solutions to today’s most important marketing issues. Our goal is to make marketing more meaningful, more cost-effective and less intrusive.

Our strong, interdisciplinary teams include marketing specialists, strategy consultants, data scientists and UX/CX specialists who are among the best in their field. They bring years of experience in working with world-renowned brands.

SOLUTIONS

KNOWLEDGE

Exclusive articles, reports,
white papers and more.

Report

Whitepaper: Digital Brand Equity

Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.

Report

Whitepaper: Luxury in the Eye of the Chinese Consumer

This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Report

Choose Your Battles: How Brands Can Show What They Stand For

Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?

Report

Whitepaper: Wahlforschung mit digitalen Daten - German language

Dieses Whitepaper erforscht das Potential von Social-Media-Tools und Methoden aus dem datengetrieben Marketing für die Wahlforschung.
News

Monthly Trend Monitor: December 2024

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

ALL INSIGHTS

Products

Our software solutions combine innovation with ease of use and a focus on business relevance.

Pulse Dashboard

Turning data into stories

We designed Pulse from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business.

DISCOVER PULSE

Sonar Trend Radar

The data-driven trend radar

SONAR is a data-driven trend research and expert-listing tool developed in collaboration with the German Research Centre for Artificial Intelligence (DFKI).

DISCOVER SONAR

China Beats

Understanding the Chinese market and consumers

China Beats is a consumer intelligence solution developed with our Beijing team that uses social listening and NLP to extract business-relevant insights from Chinese platforms.

DISCOVER CHINA BEATS

Cases

Learn how we help leading brands

achieve their marketing goals.

MIELE - Retail & Consumer Goods

DATA-DRIVEN MARKETING BLUEPRINT

Miele started its global digital transformation in 2016. With their slogan “immer besser” at heart, Miele's Marketing Communication International Team partnered with TD Reply in order to use digital data to optimize their marketing decisions. The data-driven cult...

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Adidas - Retail & Consumer Goods

FRANCHISE LIFECYCLE MANAGEMENT

adidas is one of the biggest sportswear players in the world. Due to the large dependence of the business on key franchises / iconic products, TD Reply was assigned with a research project to gain a deeper understanding on how franchises should be managed and tracked...

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Deutsche Bahn - Rail, Transport & Logistics

BRAND PERCEPTION & TOPIC LIVE TRACKING

Deutsche Bahn is Europe’s largest railway operator moving 12 million people every day. In order to anticipate customer’s needs and persist among strong mobility competition, Deutsche Bahn started to digitalize their internal processes to leverage digital analysis...

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ALL CASES