We drive positive change through data

Our objective data perspective and expertise help our clients achieve their strategic potential. We have one goal in mind: to change marketing for the better.

ABOUT US

We guide AI with knowledge from consumer research

We combine our consumer research knowledge and experience with the latest artificial intelligence (AI)-powered technologies to analyse, extract and filter relevant insights from digital data.

SOLUTIONS

We see what tomorrow brings – with data-driven trend research

Our unique, data-based trend and innovation research approach gives you the power to spot the next big thing, so you can prepare your business model for it.

SOLUTIONS

We embrace the right data mindset

Data is a sensitive topic on a lot of people’s minds. That’s why it’s important to adopt the right mindset when handling data: We believe in the potential for data to do good in the world, and we show how to do it through our pro bono projects and studies.

ABOUT US

TD Beijing: Our presence in the world’s most dynamic digital economy

Our Beijing team identifies growth opportunities and localizes analytics and marketing solutions. We also developed ChinaBeats, Reply’s gateway to understanding Chinese consumers. Our local presence allows us to continuously learn from the world’s most dynamic digital economy and apply these insights to client projects worldwide.

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Solutions

Fusing marketing science with data expertise

We don’t just have our finger on the pulse of data-driven innovation, we’re at the forefront of shaping it.

Benefit from our unique approach, which combines marketing science with data science to provide innovative, effective solutions to today’s most important marketing issues. Our goal is to make marketing more meaningful, more cost-effective and less intrusive.

Our strong, interdisciplinary teams include marketing specialists, strategy consultants, data scientists and UX/CX specialists who are among the best in their field. They bring years of experience in working with world-renowned brands.

SOLUTIONS

Products

Our software solutions combine innovation with ease of use and a focus on business relevance.

Pulse Dashboard

Turning data into stories

We designed Pulse from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business.

DISCOVER PULSE

Sonar Trend Radar

The data-driven trend radar

SONAR is a data-driven trend research and expert-listing tool developed in collaboration with the German Research Centre for Artificial Intelligence (DFKI).

DISCOVER SONAR

China Beats

Understanding the Chinese market and consumers

China Beats is a consumer intelligence solution developed with our Beijing team that uses social listening and NLP to extract business-relevant insights from Chinese platforms.

DISCOVER CHINA BEATS

Cases

Learn how we help leading brands

achieve their marketing goals.

Vitakraft - Food Industry

VITAKRAFT OPPORTUNITY SEIZING: NAVIGATING THE FUTURE OF PET CARE

Vitakraft wants to stay ahead in a transforming market and take advantage of trend and category opportunities. The pet care market is in continuous flux - driven by megatrends such as sustainability, urbanisation, and demographic transition as well as macrotrends in ...

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Telefónica - TECHNOLOGY, MEDIA & TELECOMMUNICATIONS

FROM GUT FEELING TO DATA-DRIVEN MEDIA INVESTMENT DECISIONS

O2, Telefonica’s premium brand, relies heavily on physical touchpoints. Given the challenges this poses for acquiring quantifiable information, TD Reply developed an analytical framework to holistically evaluate O2’s marketing performance, including both online a...

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BMW - Automotive

DATA ANALYTICS CENTER

BMW, one of the world’s leading manufacturers of premium automobiles and motorcycles, paired up with TD Reply to accelerate the establishment of customer-centric and data-driven thinking and practices. Contributing to this goal, BMW and TD Reply created an interact...

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