From Marketing Mix to Marketing Effect Modelling
With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.
Trend Report "From Automation to Autonomy"
Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.
Measuring Creativity: Is There a Better Way?
Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.