Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Report: Rewriting the Marketing Playbook
The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.
Use Share of Search to Drive Ad Effectiveness
Share of search is much more than just a powerful proxy for market share. Learn how we significantly increased our client's real market share utilizing this powerful metric.
Monthly Trend Monitor: July 2021
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.