FAST + ECONOMICAL SOLUTIONS TAILORED TO YOUR NEEDS

While no two business challenges are identical, the tactics for long-term success are consistent.

Our products provide just that: they combine continuous and comprehensive analysis with scouting for opportunities, reliable infrastructure, commitment to innovation and the ability to act and react in real-time.

All our products are deeply customisable tools based on building block architecture.

All our roadmaps are developed in close collaboration with our clients.

PULSE DASHBOARD

Data alone does not drive change; stories do. And not everyone wants to hear the same story.

Our Pulse Dashboard ensures that each person gets the right story for them. Modular and decision-optimised visualisations are rendered across all levels from analytical data-sets, allowing analysts to focus on core work, to strategic high-level views to enable CEO decision support.

Pulse uses AI and ML to explore data through stories and bridges the gaps between exposure to data and decision-making power, ensuring fast, well-informed choices.

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DATA CREATIVITY SCORE

Creativity today is measured by juries and awards, not by real impact, consumer perception and response.

Our Data Creativity Score™ is the first data-driven real-time evaluation of campaign creativity. It provides an objective and unbiased assessment of concept, activation and impact: not based on individual perception, but on genuine and real-time consumer behaviour. It renders creativity measurable by translating itemised creativity criteria, derived from a comprehensive study and synthesis of jury decisions, into data and consumer language.With the Data Creativity Score, we provide checks and balances for your creative agencies and help you identify and scale successful campaigns to optimise your media budget, ultimately shifting media from paid to earned and owned.

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