Data alone does not drive change; stories do. And not everyone wants to hear the same story.
Our Pulse Dashboard ensures that each person gets the right story for them. Modular and decision-optimised visualisations are rendered across all levels from analytical data-sets, allowing analysts to focus on core work, to strategic high-level views to enable CEO decision support.
Pulse uses AI and ML to explore data through stories and bridges the gaps between exposure to data and decision-making power, ensuring fast, well-informed choices.
A better answer to the bold questions that drive trend researchers, innovators and marketeers every day: What’s New? What’s Next?
SONAR is our data-as-a-service tool for quantified foresight and data-driven trend research that helps you to explore and discover upcoming opportunities, identify weak signals and access all relevant trend data in one central dashboard.
With SONAR you can access 300+ trends and set up your own by analyzing the continuously growing database of 35 million indexed documents of scientific publications, patents, expert blogs and online news articles.
Your one-stop shop for China’s Data Ecosystem and Social Listening in China.
China Beats is a cloud-based market intelligence solution that provides unparalleled access to China’s Data Ecosystem. It both taps into all relevant Chinese data sources using sophisticated scraping algorithms and interprets the data through an AI-driven Advanced analytics engine. This way, big data is turned into easily digestible pieces of information that will assist you in making the right strategic decisions.
For advanced Social Listening, it uses sophisticated Machine Learning and Natural Language Processing algorithms that can take slang and context into account. As a result, you can work with coherent English sentences that always transport the correct meaning of an online commentary or search term.
A whole new way to benchmark and analyze creativity.
The Data Creativity Score (DCS) has no equivalent on the market. Using state-of-the-art algorithms based on advanced marketing theory to analyze the digital feedback generated by a campaign, the DCS is able to quantify its impact without any human bias.
By benchmarking your campaign against competitors with the DCS, you will obtain the objective numbers needed to know exactly where your strengthen and weaknesses are, and how you should approach your next creative enterprise.