Insights

Monthly Trend Monitor: January 2024

Februar 5, 2024 | TD Reply |
Monthly Trend Monitor: January 2024


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in January 2024

In January, consumer trends show a subdued momentum overall. Social Media Stars & Internet Celebrities lead, followed by Meme Culture and Shareconomy. Interestingly, none of the previous month’s trends made it to the top five, indicating a noteworthy shift in consumer preferences.

Top 5 Industry Trends in January 2024

In January, Miniaturization emerges as the dominant industry trend with remarkable momentum, hinting at significant advancements in related fields like nanotechnology. This trend also exhibits robust year-over-year growth and trend volume. CRISPR/CAS secures the second spot with a formidable momentum, followed closely by Emerging Social Media Platforms, also showcasing notable strength in its trajectory.

Top 5 Society Trends in January 2024

Amidst escalating conflicts in the Middle East, Global Threats surfaces as the society trend gaining the most momentum. Urbanization and Smart Cities, two closely related trends, secure the second and third positions, respectively. Urbanization is the only trend from the previous month’s top five and also advances one position.

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