Team

Meet our team

We challenge the status quo. We share a spirit of discovery, open-mindedness and creativity. We look for new ideas and solutions, even in unusual places, far beyond the world of marketing. We exceed our customers' expectations. "One for all, all for one" and "strictly no politics" are among our guiding principles.

Partner

Niklas Stog

Niklas Stog

Managing Director

Throughout his career, Niklas has focused on connecting strategy, creativity, data and new technologies. At TD Reply, he advises leading global brands at the intersection of consumer insights, data-driven marketing and business transformation.

Philipp Dauderstädt

Dr. Philipp Dauderstädt

Managing Director

As a specialist in leveraging digital data for growth-oriented business model transformation, Philipp's focus lies in the end-to-end optimization of commercial operations and marketing activities. Additionally, he is dedicated to identifying future brand and category opportunities.

Team

Cristina Mudarra

Cristina Mudarra

Data Scientist
Tobias Reckmann

Dr. Tobias Reckmann

Director
Eric Li

Eric Li

Consultant
Steffen Hück

Steffen Hück

Senior Director
Nethal Hashim

Dr. Nethal Hashim

Senior Consultant
Susan Li

Susan Li

Consultant
Milan Stille

Milan Stille

Senior Consultant
Georg Heimann

Georg Heimann

Senior Data Scientist
Francesca Vernile

Francesca Vernile

Senior Consultant
Michael Matzat

Michael Matzat

Visual Developer
Irina Shumakova

Irina Shumakova

Lead Consultant
Mohamed Amine Jebari

Mohamed Amine Jebari

Lead Data Scientist
Martin Schmoll

Martin Schmoll

Director
Philipp Ahrens

Philipp Ahrens

Lead Consultant
Cynthia Kinyua

Cynthia Kinyua

Analyst
Roheet Rajandran

Roheet Rajandran

Data Scientist
Yara Schattschneider

Yara Schattschneider

Analyst
Mirko Senden

Mirko Senden

Senior Consultant
Aziza Sharipova

Aziza Sharipova

Consultant
Joyce Qiu

Joyce Qiu

Senior Consultant
Yao Wang

Yao Wang

Senior Consultant
Talha Zafar

Talha Zafar

Consultant
Moritz Demuth

Moritz Demuth

Consultant
Fatma Kurtoğlu

Fatma Kurtoğlu

Office Manager
Indira Kasnawati

Indira Kasnawati

Consultant
Zhe Fang

Zhe Fang

Managing Director Beijing
Alba Martinez Matovina

Alba Martinez Matovina

Consultant
Ervin Dang

Ervin Dang

Senior Consultant
Sofia Kastenhuber

Sofia Kastenhuber

Consultant
Mario Ziemkendorf

Mario Ziemkendorf

Consultant
Vivin Thomas

Vivin Thomas

Analyst
Veronica Chiang

Veronica Chiang

Senior Consultant
Liam Anderson

Liam Anderson

Consultant
Mattias Hilliges

Mattias Hilliges

Data Engineer
Wilber He

Wilber He

Consultant
Maximilian Pomplun

Maximilian Pomplun

Analyst
Monika Fus

Monika Fus

Office Manager Berlin Hub
Alexander Schmidt

Alexander Schmidt

Senior Director
Gökhan Gecer

Dr. Gökhan Gecer

Lead Consultant
Aygen Bayer

Aygen Bayer

Consultant
Flavia Machado

Flavia Machado

Lead Consultant
Ioannis Philippides

Ioannis Philippides

Senior Consultant
Deby Parung

Deby Parung

Consultant
Mansi Bansal

Mansi Bansal

Consultant
Rija Razafimahery

Rija Razafimahery

Lead Consultant
Yang Yufei

Yang Yufei

Consultant
Holger Nösekabel

Dr. Holger Nösekabel

CTO
Ralph Beckmann

Ralph Beckmann

Lead UX Designer
Edwina Nelson

Edwina Nelson

Director
Muhammad Mohsin Lakhani

Muhammad Mohsin Lakhani

Data Scientist
Cristina Wang

Cristina Wang

Office Manager Beijing
Ashwini Narayanan

Ashwini Narayanan

Consultant
Elena Zubova

Elena Zubova

Senior Consultant
Yi-Hsuan Tai

Yi-Hsuan Tai

Consultant
Fany Calzadilla

Fany Calzadilla

Consultant
Karolina Pawlow

Karolina Pawlow

Senior Consultant
Pelin Su Turan

Pelin Su Turan

Consultant
Ilse Klanner

Dr. Ilse Klanner

Lead Consultant
Alexia Wencker

Alexia Wencker

Senior Consultant
Sabine Moll

Sabine Moll

Senior Director
Murodali Rasulov

Murodali Rasulov

Consultant
Yvonne Zhu

Yvonne Zhu

Senior Consultant
Lina Krenkel

Lina Krenkel

Lead Consultant
Miruna Antonescu

Miruna Antonescu

Consultant
Feier Wang

Feier Wang

Consultant
Marina Schwab

Marina Schwab

Lead Consultant
Alexis Tello Guerra

Dr. Alexis Tello Guerra

Lead Data Scientist
Mita Wongthadaphat

Mita Wongthadaphat

Analyst
Fabien Schepens

Fabien Schepens

Director
Leonid Zalischiker

Leonid Zalischiker

Consultant/PR
Judith Berschneider

Judith Berschneider

Senior Consultant

TD Development Team

Our agile product development team consists of 20+ data engineers, developers, UX designers and QA testers, bringing our solutions to our clients and partners.

Founders and Pioneers

Lars-Alexander Mayer

Lars-Alexander Mayer

Economist and the first employee of TD Reply after the founders Prof. Dr. Volker Trommsdorff and Prof. Dr. Marc Drüner. Partner since 2006. Has been instrumental in developing new measurement and tracking methods harnessing the power of digital data. These include the Data Creativity Score, Live ROI, Marketing Effect Modeling and Share of Search.

Marc Drüner

Prof. Dr. Marc Drüner

Prof. Dr. Marc Drüner has 20+ years of experience in consulting for various industries. As a Professor, he teaches Innovation Management and Marketing at the Steinbeis University in Berlin.

Volker Trommsdorff

Prof. Dr. Volker Trommsdorff

Professor emeritus at the Technical University of Berlin, internationally renowned economist specializing in consumer behavior, innovation marketing and international marketing, with a focus on China. His monographs on consumer behavior and market research are now standard works in academia.