Monthly Trend Monitor: February 2024

März 4, 2024 | TD Reply |
Monthly Trend Monitor: February 2024

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in February 2024

In February, Vegan and Vegetarian Food surges to the forefront of consumer trends, with Healthy Lifestyle & Wellbeing closely following suit. Shareconomy takes the third place, albeit trailing behind the leading trends. Remarkably, Impact Investing, a trend not commonly observed in the top five, secures the fifth position, underscoring a growing interest in socially responsible investment practices.

Top 5 Industry Trends in February 2024

In February, Food Tech emerges as the frontrunner among industry trends, boasting a robust momentum despite experiencing a decline in Year over Year growth. Cognitive Care & Mental Health claims the second position, demonstrating not only promising momentum but also modest Year-over-Year growth. It is the only industry trend in the top five showing positive Year-over-Year Growth.

Top 5 Society Trends in February 2024

In February, there’s a notable shift in society trends as Diversity & Inclusion takes the lead, showcasing the strongest momentum among the top five. Global Threats, previously holding the top spot, now moves to second place, exhibiting significantly negative Year-over-Year growth. Climate Change secures the third position.

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