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Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
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Monthly Trend Overview: December 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

Monthly Trend Monitor: November 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.