WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
Insights
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Singles' Day 2022: Which fashion brands garnered the most attention?
Our buzz analysis reveals which fashion brands garnered the most attention from the Chinese consumers.
Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Our buzz analysis reveals what premium fashion brands are driving online discussions among Chinese consumers.
We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!
Why marketers should keep a close eye on the Chinese advertising industry.
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.