Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
The Top 10 Luxury Fashion Brands in China 2021
Our buzz analysis reveals what premium fashion brands are driving online discussions among Chinese consumers.
Ushering in the Year of the Ox
Chinese New Year Special: Germans vs Chinese
We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.
The 12 Myths of Marketing in China
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.