Report
Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
News
Monthly Trend Monitor: April 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Report
Choose Your Battles: How Brands Can Show What They Stand For
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
Knowledge
Marketers – Focus on Your Business, Not the Technology
Why have only few companies have experienced significant improvements in return on investment (ROI) as a result of personalisation?