WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
Insights
![The First Objective Super Bowl LV Campaign Ranking]()
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Choose Your Battles
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
Singles' Day 2022: Which fashion brands garnered the most attention?
Our buzz analysis reveals which fashion brands garnered the most attention from the Chinese consumers.
Choose Your Battles: Wie Marken authentisch und sichtbar Haltung zeigen können
Konsumenten erwarten von Marken Haltung. Wie können Marken auch ohne Aktivismus-Historie oder -Erfahrung effektiv Haltung zeigen?
Whitepaper: Wahlforschung mit digitalen Daten - Anwendungsbeispiele und Perspektiven
Dieses Whitepaper erforscht das Potential von Social-Media-Tools und Methoden aus dem datengetrieben Marketing für die Wahlforschung.
Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
The Top 10 Luxury Fashion Brands in China 2021
Our buzz analysis reveals what premium fashion brands are driving online discussions among Chinese consumers.
The First Objective Super Bowl LV Campaign Ranking
Let's rank the best Super Bowl LV campaigns with the help of TD Reply's Data Creativity Score.
Monthly Trend Overview: December 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: November 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.