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Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
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![Choose Your Battles](https://www.tdreply.de/wp-content/uploads/WP_Brandwatch_1000x500.jpg)
Choose Your Battles
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
![Singles' Day 2022: Which fashion brands garnered the most attention?](https://www.tdreply.de/wp-content/uploads/SinglesDay_1000x500.jpg)
Singles' Day 2022: Which fashion brands garnered the most attention?
Our buzz analysis reveals which fashion brands garnered the most attention from the Chinese consumers.
![Choose Your Battles: How Brands Can Show What They Stand For](https://www.tdreply.de/wp-content/uploads/WP_Brandwatch_1000x500.jpg)
Choose Your Battles: How Brands Can Show What They Stand For
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
![Whitepaper: Wahlforschung mit digitalen Daten - Anwendungsbeispiele und Perspektiven](https://www.tdreply.de/wp-content/uploads/Voice_1000x500.png)
Whitepaper: Wahlforschung mit digitalen Daten - Anwendungsbeispiele und Perspektiven
Dieses Whitepaper erforscht das Potential von Social-Media-Tools und Methoden aus dem datengetrieben Marketing für die Wahlforschung.
![Whitepaper: Luxury in the Eye of the Chinese Consumer](https://www.tdreply.de/wp-content/uploads/Luxury_Artikel_1000x500.jpeg)
Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
![Whitepaper: Digital Brand Equity](https://www.tdreply.de/wp-content/uploads/artikel_dbe.jpeg)
Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
![The Top 10 Luxury Fashion Brands in China 2021](https://www.tdreply.de/wp-content/uploads/01-11-11-Blog-Feeature-Images-v02.png)
The Top 10 Luxury Fashion Brands in China 2021
Our buzz analysis reveals what premium fashion brands are driving online discussions among Chinese consumers.
![The First Objective Super Bowl LV Campaign Ranking](https://www.tdreply.de/wp-content/uploads/DCS_TDReply._SuperBowl.jpg)
The First Objective Super Bowl LV Campaign Ranking
Let's rank the best Super Bowl LV campaigns with the help of TD Reply's Data Creativity Score.
![Monthly Trend Overview: December 2020](https://www.tdreply.de/wp-content/uploads/Trend_Monitor_Dec_2020.png)
Monthly Trend Overview: December 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
![Monthly Trend Monitor: November 2020](https://www.tdreply.de/wp-content/uploads/Trend_Monitor_Nov_2020.jpeg)
Monthly Trend Monitor: November 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.