WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
Insights
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Trends To Watch Out For in 2023, According to TD Reply Experts
Seven TD Reply tech and marketing experts share their personal choices for trends to watch out for in 2023.
Use Share of Search to Drive Ad Effectiveness
Share of search is much more than just a powerful proxy for market share. Learn how we significantly increased our client's real market share utilizing this powerful metric.
Marketers – Focus on Your Business, Not the Technology
Why have only few companies have experienced significant improvements in return on investment (ROI) as a result of personalisation?
Pulse Spotlight: PPT Export Feature
Introducing a neat feature of TD Reply's Pulse dashboard: the fast and easy creation of PowerPoint reports.
Ignaz Semmelweis and the Data-Driven Revolution of Medicine
The story of Ignatz Semmelweis who was able to save lives by pioneering data-driven research – and was shunned by ignorant elites.
Now is the Perfect Time to Bootstrap Your Company's Data Strategy
Why now is the right time to start re-structuring and re-prioritizing your analytics and data solution landscape – this checklist will help you.
New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.
From Marketing Mix to Marketing Effect Modelling
With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.
Measuring Creativity: Is There a Better Way?
Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?