WELCOME TO THE TD REPLY BLOG

Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.

Insights

Knowledge

From Marketing Mix to Marketing Effect Modelling

From Marketing Mix to Marketing Effect Modelling

With the end ofcookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.
What We Can Learn from China’s Digital Economy

What We Can Learn from China’s Digital Economy

Why marketers should keep a close eye on the Chinese advertising industry.
Measuring Creativity: Is There a Better Way?

Measuring Creativity: Is There a Better Way?

Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?
The Real, Much-Overlooked Value of Data for Marketing

The Real, Much-Overlooked Value of Data for Marketing

Why do marketing departments often fail to generate any real business value from data?
The Man Who Invented Big Data Analytics

The Man Who Invented Big Data Analytics

The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.
From Big to Smart Data

From Big to Smart Data

Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
Market Research is Dead

Market Research is Dead

The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
The 12 Myths of Marketing in China

The 12 Myths of Marketing in China

A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.
6 Misconceptions about Digital Customer Journeys

6 Misconceptions about Digital Customer Journeys

These persistent but false notions deceive companies and businesses alike.
Why We Need Data-Driven Creatives

Why We Need Data-Driven Creatives

The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.