Insights

Monthly Trend Monitor: September 2022

September 30, 2022 | |
Monthly Trend Monitor: September 2022


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in September 2022

Healthy Lifestyle & Wellbeing succeeds Eco-Awareness as the new number one consumer trend in September. Data Privacy follows second with only a slightly lower momentum. Next in line is Human Enhancement, a very interesting trend not often seen in the top five. Worthy of note, Meme Culture is also featured on the last positioned.

Top 5 Industry Trends in September 2022

Food Tech, last month’s number one trend, is superseded by Bio Engineering in September. Renewable Energy not only manages to stay in the top five, but also climbs up two positions to become the second-strongest industry trend in September.

Top 5 Society Trends in September 2022

Diversity & Inclusion is the number one society trend in September, followed by Smart Cities and Digital Ethics. Global Threats, a trend indicative of dangerous new global developments, enters the top five once again.



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