Insights

Monthly Trend Monitor: November 2023

Dezember 5, 2023 | TD Reply |
Monthly Trend Monitor: November 2023


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in November 2023

Somewhat surprisingly, Human Enhancement emerged as the number one consumer trend for November. This trend has rarely made it to the top five before. Its momentum was significantly stronger than that of Craftsmanship and Maker Culture, which ranked second and third, respectively. Maker Culture is the only trend from the previous month’s top five that managed to keep its place and the list and even to advance one position.

Top 5 Industry Trends in November 2023

Among industry trends, Gene & Stem Cell Therapy is, taking the lead at number one, closely followed by Bio Hacking. Both trends displayed similarly strong momentum. Additionally, CRISPR/CAS secured the fourth spot. Notably, none of the top trends from the previous month retained their positions in November’s top five.

Top 5 Society Trends in November 2023

With Global Threats and Fake News, two rather unpleasant trends were dominant among society trends in November. The connection to the Israeli-Palestinian conflict and the ubiquitous fakes spread on social media related to the conflict is apparent here. New Living Models also boasts a strong performance. None of the top trends from the previous month retained their positions in November’s top five.

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