Insights

Monthly Trend Monitor: November 2022

November 15, 2022 | TD Reply |
Monthly Trend Monitor: November 2022


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in November 2022

New Work is the new number one consumer trend in November, boasting the strongest momentum by a wide margin, followed by Self-Employment and Snackification. None of the last month’s top trends managed to maintain or improve their position.

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Top 5 Industry Trends in November 2022

Cognitive Care & Mental Health is the number one industry trend in November, showing a very strong momentum. Gamification, another trend related to human psychology, also made it to the top five.

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Top 5 Society Trends in November 2022

Digitalization manages to maintain its position as the top society trend. Its momentum, however, has slightly decreased compared to the previous month. It is followed by Diversity & Inclusion. Global Social Tension and Fake News are also among the top five society trends in November.

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