Insights

Monthly Trend Monitor: May 2023

Mai 31, 2023 | TD Reply |
Monthly Trend Monitor: May 2023


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in May 2023

In May, Vegan and Vegetarian Food emerged as the leading consumer trend, followed by a heightened focus on Eco-Awareness, and Digital Reputation Management. Notably, Eco-Awareness stands out as the sole trend maintaining its position within the top five consumer trends from April. What’s more, its momentum has impressively doubled, indicating its continued importance and relevance to consumers.

Top 5 Industry Trends in May 2023

Deep & Machine Learning dominated the industry trends in May with a very strong momentum, closely trailed by Data-Driven Enterprise and Artificial Intelligence. It’s worthy of note that Artificial Intelligence, despite slipping to third place, is the solitary industry trend from April to secure a spot in May’s top five list. This suggests its enduring relevance in the sector, even amidst shifting trends.

Top 5 Society Trends in May 2023

Climate Change ascended to the forefront of societal trends in May, supplanting Global Threats, which, notably, did not secure a spot in the top five this month. The trend of Population Explosion secured third place, a robust performance that could potentially be influenced by recent reports of India’s population surpassing that of China for the first time.

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