The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in May 2022
Health-related trends dominate: Vegan and Vegetarian Food takes the top spot among consumer trends in May with exceptional momentum, followed by Healthy Lifestyle & Wellbeing. Natural & Organic Products is the third health-related trend in the top five.
Top 5 Industry Trends in May 2022
Circular Economy is May’s top industry trend for the first time in a long time, followed by E-Mobility. Gene & Stem Cell Therapy is another industry trend that rarely shows up among top five industry trends by momentum.
Top 5 Society Trends in May 2022
Climate Change is the top society trend in May. Diversity & Inclusion, fourth-placed in April, moves up to the second position in May. Worthy of note, the ongoing war in Ukraine is only fully reflected by Global Power Shifts, which is the third-strongest trend in May, whereas a related trend, Global Threads, topped the list last month.ALLE BEITRÄGE