Insights

Monthly Trend Monitor: July 2022

August 1, 2022 | TD Reply |
Monthly Trend Monitor: July 2022


The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in July 2022

Vegan and Vegetarian Food and Healthy Lifestyle & Wellbeing continue to be the strongest and second-strongest consumer trends by momentum, respectively. Healthy Lifestyle & Wellbeing‘s momentum has almost doubled compared to the previous month.

Top 5 Industry Trends in July 2022

Cognitive Care & Mental Health moves from the first to the fourth position. The new top industry trend in July is Artificial Intelligence, also boasting high volume and growth, followed by Deep & Machine Learning and Data-Driven Enterprise.

Top 5 Society Trends in July 2022

Diversity & Inclusion is the new top society trend in July, coinciding with some of the world’s biggest gay pride events, such as the Berliner Christopher Street Day. Interestingly, despite the ongoing war in Ukraine, Global Threats is not among the top five society trends in July.

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