Monthly Trend Monitor: February 2023

März 2, 2023 | TD Reply |
Monthly Trend Monitor: February 2023

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in February 2023

Healthy Lifestyle & Wellbeing is the dominant trend in February, boasting more than double the momentum of the runner-up trend, Data Privacy. The three other trends in the top five are lagging far behind in momentum.

Top 5 Industry Trends in February 2023

Food Tech is the top industry trend in February, followed by Sustainable Food and Brand Experience & CX. It is worthy of note that all the trends in February’s top five are marked by a relatively strong momentum.

Top 5 Society Trends in February 2023

Diversity & Inclusion leads the top five of society trends with an extraordinarily strong momentum. It also shows high Volume and Growth. The two following trends, Climate Change and Digitalization, also boast an extremely high momentum. In the previous month, neither of these trends made it to the top five.

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