Insights

Monthly Trend Monitor February 2022

Februar 28, 2022 | TD Reply |
Monthly Trend Monitor February 2022

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in February 2022

Healthy Lifestyle & Wellbeing is the top consumer trend in February. The top consumer trend in January, Data Privacy, is not in the top five anymore. Convenience Foods drops from the third to the fifth position.

Top 5 Industry Trends in February 2022

Food Tech is the somewhat surprising new top industry trend in February, followed by Gene & Stem Cell Therapy and Amazonification.

Top 5 Society Trends in February 2022

Owing to the Russian-Ukrainian crisis, Global Threats and Global Power Shifts are once again among the top five society trends in February.

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