Monthly Trend Monitor: April 2023

April 27, 2023 | TD Reply |
Monthly Trend Monitor: April 2023

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in April 2023

Data Privacy is the top consumer trend in April, followed by Eco-Awareness and Natural & Organic Products. All consumer trends in the top five are marked by relatively small momentum and/or YoY growth.

Top 5 Industry Trends in April 2023

April’s top industry trends, Cognitive Care & Mental Health and Artificial Intelligence, both boast very strong momentum and YoY growth. Neuromorphic Computing, a trend rarely seen in the top five, finds itself on a strong third position.

Top 5 Society Trends in April 2023

Against the backdrop of the ongoing war in Ukraine and mounting expectations of a large-scale Ukrainian offensive, Global Threats is once again the strongest society trend. Last month’s top society trend, Right Wing Populism, is no longer among the top society trends as the situation in Israel has stabilized.

Related products