Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?
Why do marketing departments often fail to generate any real business value from data?
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
These persistent but false notions deceive companies and businesses alike.