The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in October 2022

Vegan and Vegetarian Food is the new number one trend in October, while last month’s top trend, Healthy Lifestyle & Wellbeing, is not featured in the top five anymore. Data Privacy retains the second position, further gaining in momentum. 

Top 5 Industry Trends in October 2022

Food Tech is once again the top industry trend. It already held the same position in August. With Smart Fashion & Augmented Body Tech, a relatively rare trend enters the top five of industry trends. 

Top 5 Society Trends in October 2022

Digitalization is the number one society trend in October, followed by Global Power Shifts and Individualization. Right Wing Populism enters the top five on the fifth position. This may be a possible consequence of the Italian general election, which was won by a candidate often described as far-right.



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