Monthly Trend Monitor: January 2023

January 20, 2023 | TD Reply |
Monthly Trend Monitor: January 2023

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in January 2023

Vegan & Vegetarian Food is the dominant consumer trend in January, with a significant year-over-year growth and strong momentum. Its momentum is almost double that of the second-strongest trend, Mindfulness & Conscious Living. Snackification follows third.

Top 5 Industry Trends in January 2023

Artificial Intelligence is once again the top industry trend, boasting high volume, significant growth and strong momentum. Graphene, an interesting trend that rarely makes it to the top five, comes third, followed by Computer Vision.

Top 5 Society Trends in January 2023

All the top five society trends in January are marked by a remarkably low momentum. The respective volumes and growth indicators are also at a low level. Talent Gap is the strongest society trend, followed by Freelance Economy and Continuing Education.

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