Monthly Trend Monitor: April 2024

May 7, 2024 | TD Reply |
Monthly Trend Monitor: April 2024

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in April 2024

In April, Data Privacy surged as the foremost consumer trend in terms of momentum. Following closely, yet with less than half the momentum, is Eco Awareness. Quantified Self comes next, with its momentum reduced by half compared to the previous trend. It’s intriguing to observe that two out of the top three trends, Data Privacy and Quantified Self, revolve around personal data usage, albeit from distinct perspectives.

Top 5 Industry Trends in April 2024

In April, Data Security emerged as the dominant industry trend, demonstrating not only substantial volume but also robust year-over-year growth. The subsequent trends, Green Cities and Renewable Energy, both center around the theme of sustainability. Rounding out the top five trends is Digital Currencies.

Top 5 Society Trends in April 2024

Digitalization led the charge among the society trends in April, exhibiting remarkable momentum. Following closely behind were Global Power and Diversity & Inclusion, albeit with less pronounced traction. Decarbonization, which held the top spot in the previous month, maintained its relevance as the sole trend from the previous ranking to make its mark in the lineup.

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