Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.