WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
Insights
Report
Choose Your Battles
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
Choose Your Battles: Wie Marken authentisch und sichtbar Haltung zeigen können
Konsumenten erwarten von Marken Haltung. Wie können Marken auch ohne Aktivismus-Historie oder -Erfahrung effektiv Haltung zeigen?
Whitepaper: Wahlforschung mit digitalen Daten - Anwendungsbeispiele und Perspektiven
Dieses Whitepaper erforscht das Potential von Social-Media-Tools und Methoden aus dem datengetrieben Marketing für die Wahlforschung.
Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Whitepaper: Digital Brand Equity
Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.