Know what makes your brand strong – and how to make it even stronger

Our innovative brand tracking approach lets you systematically measure your brand across all touchpoints. Digital Brand Equity combines the power of data with AI-supported social listening methods. As a result, you benefit from highly granular, high-frequency and always up-to-date brand measurements that would be impossible to achieve with traditional survey-based approaches. We enable you to continuously track your brand in near-real time. This leads to data-driven insights that enable your brand managers to spot the most important brand drivers, quantify how your brand influences your company’s success, analyse campaign performance, measure the brand fit of potential new partners and initiatives, and much more.

We help you create an outstanding customer experience through effective CRM strategies at all touchpoints of the customer journey. We also use future-proof CRM analytics and tracking methods to help you gain valuable first-party data to optimise customer journeys and expand your owned media reach.

We help companies define the metrics that matter. Our analysis is task-specific and stakeholder-oriented. In addition, we develop technical solutions to automate reporting and analysis of KPI systems that are vital for your business’s success. Benefit from our years of experience in defining, optimising and structuring business KPIs for Fortune Global 500 companies.

We develop and operate customised campaign tracking and benchmarking systems with a pre-, during- and after-campaign perspective. Our Data Creativity Score is a unique and proven system for benchmarking, measuring and tracking campaign effectiveness. Plus, thanks to our AI-supported Live ROI system, we can calculate the ROI for every campaign across all channels in near-real time.

We use innovative approaches such as Digital Brand Equity to reveal how your brand is perceived, to measure the effectiveness of all brand touchpoints in real time and show which topics and content you should focus on to align your brand activation and go-to-market strategies for the best results.

We are one of the leading publishers of marketing trend studies in Germany. Our own data-driven trend research platform SONAR provides analysis and forecasting based in part on social listening and search analytics. Factual data like this enables us to scientifically analyse every trend in all its diffusion phases, so we can make the most reliable forecasts.

Our wealth of experience in supporting sophisticated segmentation and targeting projects across multiple markets is based on years of experience working with leading consumer brands. Geolytics is our unique geodata-driven approach to identifying the right physical outlets for specific target groups and product segments, as well as tracking their performance.

Our experienced data scientists have a long track record of tapping into the predictive potential of data. For years, Fortune Global 500 companies have relied on us to create data-driven forecasts on marketing ROI development, market trends, outlet performance and more.

Our Commercial Effect Modelling is an innovative version of the proven Marketing Mix Modelling. It continually enriches classic store-level and sales data with real-time digital data. This allows us to identify your most important sales drivers and create strategic forecasts faster and more accurately than ever.

Our data scientists are among the best and most experienced in the marketing industry. We analyse vast amounts of data to uncover truly relevant information and inform your business strategy. Our analysis draws on proven statistical methodologies in combination with new technologies such as Natural Language Processing (NLP) and Time Series Modelling, in addition to our consultants’ extensive experience in the field.