Identify sales drivers and continuously monitor the impact of all marketing touchpoints

Commercial Effect Modelling starts with the trusted, statistics-based Marketing Mix Modelling, but enriches it with all the benefits of digital data. This includes statistical regression analyses with real-time metrics to help you identify your business’s real sales drivers. Yet unlike traditional Marketing Mix Modelling, our Commercial Effect Modelling shows you the real effect of all marketing touchpoints based on data that updates constantly. That way, you can maximise your impact with precise, data-driven insights in real time.

Cross-media ROI optimisation is easier than ever

TD Reply’s Live ROI system is the first tool that lets you measure all channels and assets simultaneously through a unified media ROI index. Live ROI supports Facebook, Google DV360, Instream Online Video and other digital platforms, along with traditional channels such as TV, radio, print and out-of-home. It lets you check the ROI for these channels and assets in near-real time (every day). Now, you can immediately see what’s working and what isn’t, which means you can radically optimise your media spend and boost overall media efficiency.

Maximise your success by choosing the right locations

Geolytics bridges the gap between mental (consumer) and physical (retail) availability. We combine external online data sources such as reviews and data on local surroundings and demographics with your company’s own CRM and sales data. This enables us to evaluate the sales potential of specific locations using artificial intelligence, implement hyper-local category management (Perfect Store) or monitor advertising and publicity campaigns in specific locations. As a result, we help connect consumers, brands and retailers more effectively than ever.

Know what makes your brand strong – and how to make it even stronger

Our innovative brand tracking approach lets you systematically measure your brand across all touchpoints. Digital Brand Equity combines the power of data with AI-supported social listening methods. As a result, you benefit from highly granular, high-frequency and always up-to-date brand measurements that would be impossible to achieve with traditional survey-based approaches. We enable you to continuously track your brand in near-real time. This leads to data-driven insights that enable your brand managers to spot the most important brand drivers, quantify how your brand influences your company’s success, analyse campaign performance, measure the brand fit of potential new partners and initiatives, and much more.

We help you create an outstanding customer experience through effective CRM strategies at all touchpoints of the customer journey. We also use future-proof CRM analytics and tracking methods to help you gain valuable first-party data to optimise customer journeys and expand your owned media reach.

We help companies define the metrics that matter. Our analysis is task-specific and stakeholder-oriented. In addition, we develop technical solutions to automate reporting and analysis of KPI systems that are vital for your business’s success. Benefit from our years of experience in defining, optimising and structuring business KPIs for Fortune Global 500 companies.

We develop and operate customised campaign tracking and benchmarking systems with a pre-, during- and after-campaign perspective. Our Data Creativity Score is a unique and proven system for benchmarking, measuring and tracking campaign effectiveness. Plus, thanks to our AI-supported Live ROI system, we can calculate the ROI for every campaign across all channels in near-real time.

We use innovative approaches such as Digital Brand Equity to reveal how your brand is perceived, to measure the effectiveness of all brand touchpoints in real time and show which topics and content you should focus on to align your brand activation and go-to-market strategies for the best results.

We are one of the leading publishers of marketing trend studies in Germany. Our own data-driven trend research platform SONAR provides analysis and forecasting based in part on social listening and search analytics. Factual data like this enables us to scientifically analyse every trend in all its diffusion phases, so we can make the most reliable forecasts.

Our wealth of experience in supporting sophisticated segmentation and targeting projects across multiple markets is based on years of experience working with leading consumer brands. Geolytics is our unique geodata-driven approach to identifying the right physical outlets for specific target groups and product segments, as well as tracking their performance.