Pathfinder helps you create better marketing briefs—faster. It enhances your communication briefing with relevant trends, audience insights, and key learnings from best-practice campaigns, all while factoring in competitor, brand, and market intelligence. Available as an agentic white-label solution, Pathfinder is designed to harness and elevate your existing organization’s marketing intelligence.
Unlock the power of your marketing data through natural conversations.
Our conversational insights solution transforms how businesses access, explore, and act on data. Tailored to your context, it allows you to ask open-ended business questions and get both quantitative and qualitative answers, powered by advanced AI. We focus on boosting decision impact and operational efficiency. Trust is key—we ensure transparency in filtering logic and model reasoning, so you can rely on every insight delivered.
We help you to ramp-up your AI capabilities in a time of accelerated technological change. From identifying and prioritizing use cases to selecting the right tools and technologies, we guide you through every step of your AI journey. Our approach also includes fostering a strong data culture and managing organizational change to ensure long-term success. By combining deep expertise in marketing, sales, advanced analytics, and innovation, we ensure your AI initiatives are strategically aligned and deliver measurable business value.
Activating B2B2C personalization & hyper-localization
The only way for brands to grow is by simultaneously increasing mental and physical availability, hence leaving a mark in consumers’ minds and at the physical point of sale. To support this goal, we leverage a blend of geospatial and social listening data to identify the topics that are most relevant to consumers at a hyper-local level, and create inputs for hyper-targeted activations, enhanced by AI and GenAI.
Deliver precision at scale
Our CRM consulting and services provide a unique blend of inside-out and outside-in approaches. This means that we start by analyzing the lifetime value and growth potential of existing customers and link it with an external perspective informed by open digital data. Furthermore, we deliver streamlined reporting approaches and – leveraging partners from the Reply network – provide hands-on expertise in scaling CRM data via key technologies like Data Management Platforms (DMPs), Custom Data Platforms (CDPs) and Data Clean Rooms.
Understanding the Chinese market and consumers
China Beats is an AI-powered consumer intelligence solution developed in collaboration with our Beijing team. It provides easy access to the hard-to-reach Chinese market and consumers. You can use it to pull and analyse social listening data from all relevant Chinese social media platforms and news portals. It also lets you easily analyse search data from the leading Chinese search platform Baidu. China Beats is fully compliant with current Chinese laws on personal data protection.
The data-driven trend radar
SONAR is an innovative, data-driven trend research tool developed in cooperation with the German Research Center for Artificial Intelligence (DFKI) that enables in-depth trend analyses and forecasts. It’s based on a constantly expanding database of more than 70 million expert publications. With its modern machine-learning algorithms and extensive visualisation functions, SONAR makes it easier than ever for you to identify and analyse emerging trends and discover how trends interact with one another.
Turning data into stories
Data doesn’t drive change, stories do! That’s why we designed the Pulse business intelligence dashboard from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business. Its modular architecture consists of pre-built, highly customisable modules with intuitive visualisation features. This makes Pulse easy to use for both analysts and C-level users. Pulse also has the unique ability to seamlessly integrate with and combine other popular dashboards such as Tableau or PowerBI, making it the all-in-one business intelligence solution.
Measuring advertising effectiveness quickly and accurately
Share of Search is a powerful metric that answers a variety of brand strategy questions in a fast, cost-effective, granular way. It’s best known as a reliable indicator and predictor of market share. We also use this metric to measure brand health, brand momentum, category development and campaign activation power, and to identify new levers for brand growth.
Objectively evaluate, benchmark and track campaign effectiveness
Our Data Creativity Score (DCS) is the world’s first automated and truly objective system for rating and tracking advertising campaigns. It uses AI-powered social listening and search listening to analyses online reactions to campaigns on social media and search platforms. Then it scores the campaign in various areas on a scale of 1 to 10. The Activation score reflects how successfully the campaign increases interest in the advertising object. The Concept score shows how well the campaign is received by the audience as a creative product. DCS makes it easier than ever for campaign managers to benchmark, track and optimise the long-term effectiveness of their campaigns.