Activating B2B2C personalization & hyper-localization
The only way for brands to grow is by simultaneously increasing mental and physical availability, hence leaving a mark in consumers’ minds and at the physical point of sale. To support this goal, we leverage a blend of geospatial and social listening data to identify the topics that are most relevant to consumers at a hyper-local level, and create inputs for hyper-targeted activations, enhanced by AI and GenAI.
Deliver precision at scale
Our CRM consulting and services provide a unique blend of inside-out and outside-in approaches. This means that we start by analyzing the lifetime value and growth potential of existing customers and link it with an external perspective informed by open digital data. Furthermore, we deliver streamlined reporting approaches and – leveraging partners from the Reply network – provide hands-on expertise in scaling CRM data via key technologies like Data Management Platforms (DMPs), Custom Data Platforms (CDPs) and Data Clean Rooms.
Understanding the Chinese market and consumers
China Beats is an AI-powered consumer intelligence solution developed in collaboration with our Beijing team. It provides easy access to the hard-to-reach Chinese market and consumers. You can use it to pull and analyse social listening data from all relevant Chinese social media platforms and news portals. It also lets you easily analyse search data from the leading Chinese search platform Baidu. China Beats is fully compliant with current Chinese laws on personal data protection.
The data-driven trend radar
SONAR is an innovative, data-driven trend research tool developed in cooperation with the German Research Center for Artificial Intelligence (DFKI) that enables in-depth trend analyses and forecasts. It’s based on a constantly expanding database of more than 40 million expert publications. With its modern machine-learning algorithms and extensive visualisation functions, SONAR makes it easier than ever for you to identify and analyse emerging trends and discover how trends interact with one another.
Turning data into stories
Data doesn’t drive change, stories do! That’s why we designed the Pulse business intelligence dashboard from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business. Its modular architecture consists of pre-built, highly customisable modules with intuitive visualisation features. This makes Pulse easy to use for both analysts and C-level users. Pulse also has the unique ability to seamlessly integrate with and combine other popular dashboards such as Tableau or PowerBI, making it the all-in-one business intelligence solution.
Measuring advertising effectiveness quickly and accurately
Share of Search is a powerful metric that answers a variety of brand strategy questions in a fast, cost-effective, granular way. It’s best known as a reliable indicator and predictor of market share. We also use this metric to measure brand health, brand momentum, category development and campaign activation power, and to identify new levers for brand growth.
Objectively evaluate, benchmark and track campaign effectiveness
Our Data Creativity Score (DCS) is the world’s first automated and truly objective system for rating and tracking advertising campaigns. It uses AI-powered social listening and search listening to analyses online reactions to campaigns on social media and search platforms. Then it scores the campaign in various areas on a scale of 1 to 10. The Activation score reflects how successfully the campaign increases interest in the advertising object. The Concept score shows how well the campaign is received by the audience as a creative product. DCS makes it easier than ever for campaign managers to benchmark, track and optimise the long-term effectiveness of their campaigns.
Identify sales drivers and continuously monitor the impact of all marketing touchpoints
Commercial Effect Modelling starts with the trusted, statistics-based Marketing Mix Modelling, but enriches it with all the benefits of digital data. This includes statistical regression analyses with real-time metrics to help you identify your business’s real sales drivers. Yet unlike traditional Marketing Mix Modelling, our Commercial Effect Modelling shows you the real effect of all marketing touchpoints based on data that updates constantly. That way, you can maximise your impact with precise, data-driven insights in real time.
Cross-media ROI optimisation is easier than ever
TD Reply’s Live ROI system is the first tool that lets you measure all channels and assets simultaneously through a unified media ROI index. Live ROI supports Facebook, Google DV360, Instream Online Video and other digital platforms, along with traditional channels such as TV, radio, print and out-of-home. It lets you check the ROI for these channels and assets in near-real time (every day). Now, you can immediately see what’s working and what isn’t, which means you can radically optimise your media spend and boost overall media efficiency.
Maximise your success by choosing the right locations
Geolytics bridges the gap between mental (consumer) and physical (retail) availability. We combine external online data sources such as reviews and data on local surroundings and demographics with your company’s own CRM and sales data. This enables us to evaluate the sales potential of specific locations using artificial intelligence, implement hyper-local category management (Perfect Store) or monitor advertising and publicity campaigns in specific locations. As a result, we help connect consumers, brands and retailers more effectively than ever.