Insights

Monthly Trend Monitor: June 2021

Juni 30, 2021 | TD Reply |
Monthly Trend Monitor: June 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in June 2021

Vegan and Vegetarian Food and Healthy Lifestyle & Wellbeing remain the dominant consumer trends in June. Strong momentum propels Meme Culture, Data Privacy and New Work into the Top 5.

Top 5 Industry Trends in June 2021

The Top 5 of industry trends has completely changed compared to the previous month, which signals significant shifts in the tech world. Augmented & Virtual Reality is the new top industry trend, followed by Encryption Attacks and Natural Language Processing. Even the total publication volume is still relatively low, Encryption Attacks sees both considerable YoY-growth and strong momentum, indicating growing cybersecurity challenges on the global scale.

Top 5 Society Trends in June 2021

Global Threats, a global trend that incorporates publications on the COVID-19 pandemic, is once again the number one society trend by momentum. This is indicative of the growing worries surrounding the Delta variant of the coronavirus, which threatens to result in a fourth global COVID-19 wave.

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