Monthly Trend Monitor: July 2021

Juli 26, 2021 | TD Reply |
Monthly Trend Monitor: July 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in July 2021

Four of the five top consumer trends were not in the previous month’s top 5. The only exception is Meme Culture, which jumped from the third to the second position. Self-Employment is the new top consumer trend, replacing June’s Vegan and Vegetarian Food.

Top 5 Industry Trends in July 2021

The top 5 of industry trends changed completely compared with the previous month. Food Tech is the fastest-growing trend, showing extraordinarily strong momentum, even though it declined in YOY growth. Open Data follows with relatively low publication volume, but strong momentum.

Top 5 Society Trends in July 2021

Global Threats, a global trend that incorporates publications on the COVID-19 pandemic, drops from the first to the second place. Taking its extraordinarily high publication volume and YOY growth into account, it continues to be the dominating society trend.

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