Insights

Monthly Trend Monitor: January 2022

Januar 21, 2022 | TD Reply |
Monthly Trend Monitor: January 2022

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in January 2022

Data Privacy overtakes Eco-Awareness to become the top consumer trend in January 2022, followed by Convenience Foods, a newcomer trend. Social Media Stars & Internet Celebrities remains on the fourth position. Shareconomy is another new addition to the list this month.

Top 5 Industry Trends in January 2022

None of the top industry trends in December 2021 are featured in the list of the top industry trends in January 2022. Data Security is the industry trend with the strongest momentum in January 2022, followed by Augmented & Virtual Reality. The latter is likely fueled by the current „metaverse“ hype. An interesting new addition is Smart Wealth Management.

Top 5 Society Trends in January 2022

For the first time in many months, Global Threats is not the among the top society trends in January 2022. Digitalization remains the society trend with the strongest momentum, significantly stronger even than in the previous month. Continuing Education becomes the third-strongest trend, while Urbanization slips to fourth place. Digital Ethics completes the ranking.

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