Monthly Trend Monitor: January 2021

January 31, 2021 | TD Reply |
Monthly Trend Monitor: January 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: With our SONAR trend research platform, we are able to list the top trends within these three categories based on related mentions within publications. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to yield distinctive insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YOY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MOM growth, volume of the last month vs. volume of the previous month).

Each month, this trend monitor presents the top 5 consumer, industry, and society trends sorted by volume and takes the last 12 months into account. The growth and momentum of the trends are also visible.

Top 5 Consumer Trends January 2021

Maker Culture joins the top five, overtaking New Work. All consumer trends show declining growth, which may be attributed to the effects of COVID-19.

Top 5 Industry Trends January 2021

Artificial Intelligence (AI ) remains the dominant industry trend, also enjoying strong momentum, while Data-Driven Enterprise comes in second.

Top 5 Society Trends January 2021

Reflecting the current global COVID-19 crisis, Global Threats remains the leading society trend, also displaying an extremely high YOY growth. No major changes compared to the previous month.

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