Insights

Monthly Trend Monitor: February 2021

February 25, 2021 | |
Monthly Trend Monitor: February 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: With our SONAR trend research platform, we are able to list the top trends within these three categories based on related mentions within publications. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to yield distinctive insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YOY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MOM growth, volume of the last month vs. volume of the previous month).

Each month, this trend monitor presents the top 5 consumer, industry, and society trends sorted by volume and takes the last 12 months into account. The growth and momentum of the trends are also visible.



Top 5 Consumer Trends February 2021

Vegan and Vegetarian Food remains the top consumer trend in February. Healthy Lifestyle & Wellbeing gains volume.




Top 5 Industry Trends February 2021

Artificial Intelligence (AI ) remains the dominant industry trend and displays substantial growth. Data-Driven Enterprise enjoys both high growth and strong momentum.



Top 5 Society Trends February 2021

Global Threats remains the leading society trend, again gaining in volume and growth, though losing in momentum.



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