Monthly Trend Monitor: August 2021

August 30, 2021 | TD Reply |
Monthly Trend Monitor: August 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends in August 2021

Urban Gardening & Farming is the new and somewhat surprising top consumer trend in August, followed by Eco-Awareness and Impact Investing. In general, the top five of consumer trend this month is dominated by niche trends with a generally low publication volume and negative year-over-year growth.

Top 5 Industry Trends in August 2021

The industry top trends in August 2021 are dominated by trends in the area of biotechnology and related fields. Bio Hacking and Gene & Stem Cell Therapy in particular show high total volume, strong growth and even stronger momentum.

Top 5 Society Trends in August 2021

Compared to the previous month, Climate Change moved from the fourth to the top position. With the exception of Fake News, four of the five top society trends are related to ecology.

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