Monthly Trend Monitor: April 2021

April 26, 2021 | TD Reply |
Monthly Trend Monitor: April 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.

SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).

Each month, we present the top 5 consumer, industry, and society trends by Momentum.

Top 5 Consumer Trends April 2021

The top consumer trends in April are dominated by food-related trends. We record a huge surge in the volume of literature on Urban Gardening & Farming, which is the April trend with the strongest momentum by far.

Top 5 Industry Trends April 2021

Somewhat surprisingly, Bacterial Personalization takes the top spot among the high-momentum industry trends in April, followed by E-commerce and Functional & Enriched Food.

Top 5 Society Trends April 2021

Owing to the ongoing COVID-19 crisis, particularly the skyrocketing infection rates in India, Global Treats remains the top society trend in April. Propelled by the George Floyd trial in the U.S., Diversity & Inclusion jumps to the second place.

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