After twenty years, Prof. Dr. Marc Drüner, one of our founders and namesakes, has retired from the executive board.

A Visionary Data Pioneer

Prof. Dr. Drüner is the author of several economic publications and has held a professorship at Steinbeis University since 2002. In 1999, he teamed up with Prof. Dr. Volker Trommsdorff and Lars-Alexander Mayer at the TU Berlin to found TD Reply, originally named trommsdorff+drüner. Over the next twenty years, we became one of the world’s leading specialists in the field of data-driven marketing. Today, we employ over 100 people at our offices in Berlin, Beijing and Munich and work with a long list of global industry leaders.

His strategic foresight has played an important role in the success of TD Reply. Earlier than most, at the very beginning of Web 2.0, he discovered the potential of online customer interactions and communities for generating actionable insights. Consequently, we became one of the first specialists to develop effective concepts for the use of digital data and quickly established ourselves on the market.

Remains as an Adviser

Prof. Dr. Drüner has now decided to devote more time to his work of establishing new academic centers in China, retiring from company management tasks.

However, we are happy to state that he remains as an adviser on a number of our projects and will continue to share his ideas, experiences, and extensive contacts with us.

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