The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to yield distinctive insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends March 2021
The top five of consumer trends sorted by Momentum is dominated by trends related to the way we work, reflecting the impact of the third wave of the coronavirus pandemic. Self-Employment displays the strongest Momentum by far, followed by New Work and Mindfulness & Conscious Living.
Top 5 Industry Trends March 2021
The strong Momentum of Start-Up Economy provides some hope for a dawning global economic rebound. E-Mobility is the only industry trend in the top five that grew both in terms of Growth and Momentum, which demonstrates that that it is a robust trend is here to stay.
Top 5 Society Trends March 2021
Global Power Shifts is the number one society trend in March 2021 and can be associated with the emergence of new powerful consumer markets, but also with new conflicts within and between nations. This trend should be observed closely in the following months.