Our experienced data scientists have a long track record of tapping into the predictive potential of data. For years, Fortune Global 500 companies have relied on us to create data-driven forecasts on marketing ROI development, market trends, outlet performance and more.

Our Commercial Effect Modelling is an innovative version of the proven Marketing Mix Modelling. It continually enriches classic store-level and sales data with real-time digital data. This allows us to identify your most important sales drivers and create strategic forecasts faster and more accurately than ever.

Our data scientists are among the best and most experienced in the marketing industry. We analyse vast amounts of data to uncover truly relevant information and inform your business strategy. Our analysis draws on proven statistical methodologies in combination with new technologies such as Natural Language Processing (NLP) and Time Series Modelling, in addition to our consultants’ extensive experience in the field.

From Google to Generative Search: As true pioneers and innovators in the use of search data, we’ve been successfully using it to gain business-relevant marketing insights for over ten years. Search data analysis lets us identify market trends at an early stage, measure your brand strength and the success of your various advertising activities, forecast market shares and much more.

To deliver the most valuable insights, we combine our innovative AI-powered topic clustering with proven brand theory methodologies. This approach allows us to uncover what truly matters to you — from micro-trends and customer journey pain points to brand perception. We go beyond classical social listening and extract the most relevant data from social networks, forums, blogs, reviews, expert sources, and niche communities to answer your key business questions.

We support you in developing and implementing a future-proof, data security-oriented web analytics strategy. Understanding how users behave on your website is the key to reaching the right conclusions and making smart optimisations. That also means capturing relevant actions without over-tracking, which leads to an overflow of irrelevant data.

Data integrity is crucial to ensuring your data-driven projects are feasible, efficient and profitable. And when it comes to user acceptance, faulty data can jeopardise the approval of entire systems. Our long-term partnerships with leading brands from various industries have taught us how to reliably detect, report and clean up quality issues in your data.

Get the maximum benefit from your advanced analytics applications with fully automated data pipelines. You can count on our expertise in developing ELT/ETL data pipelines that avoid causes of errors and enable real-time data analysis.

We are experts in efficiently integrating a wide variety of data sources, even sources that have no interface or only present unstructured data. We are also experienced in integrating Chinese, Russian, Korean and other international data sources that are important for your business.

Context is the key to understanding the meaning and value of your data. It takes an innovative approach to enrich your data and bring it to the next level. Our solution is automated, because manual work is time-consuming and error-prone. That’s how we help you gain maximum value from your data.