Digital Brand Equity is a state-of-the-art brand tracking and measurement approach that is all about listening to the consumers rather than surveying them.
Why have only few companies have experienced significant improvements in return on investment (ROI) as a result of personalisation?
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
We are exploring a data-driven approach to help people with Type I diabetes.
TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.
We conduct smart data workshops with NGOs and NPOs, focusing on the data sources of highest interest for our potential participants: Online Text Data, Google Search Data, Web & App analytics Data, CRM Data, and Open Data.
Combining a variety of skills from reporting expertise to data science and data education across different industries, we encourage social initiatives to apply these perspectives to their work.