About TD Reply

Your marketing consulting boutique with the execution power of a global network.

TD Reply is a boutique consulting firm that has been operating at the vanguard of data-driven marketing and innovation for more than 20 years. We are part of Reply, a leading network of technology experts with more than 15,000 employees around the globe and an annual turnover of more than 2 billion Euros. Across the network, Reply has been recognized as a global leader in the most important verticals of the digital economy, including AI, consumer experience, cloud computing, digital commerce, data and IoT.

At TD Reply, our diverse team of consultants, data scientists, analysts, UX designers and data engineers provides a unique blend of skills and perspectives to address the unmet business challenges of today. We apply cutting edge technologies to our thinking and start with the most relevant business questions first. Together with our clients, we co-create, innovate and transform the status quo to drive growth for some of the world’s largest brands in industries like consumer goods, automotive, telecommunication, aviation and big tech.

We consider diversity our strength, we are all driven by intellectual curiosity, the ambition to solve difficult problems and disrupt the status quo to deliver business value to our clients.
 

Why “TD”?

TD Reply was founded in 1999 by Volker Trommsdorff and Marc Drüner, two pioneering researchers in consumer behavior at the Technical University of Berlin. The name "TD" pays tribute to their initials and academic roots—blending deep behavioral insight with cutting-edge data science to shape the future of marketing.
 
 

Born in a Library, Raised by the Digital Economy

1999 Foundation

The TU Berlin economists Dr. Volker Trommsdorff, Dr. Marc Drüner and Lars-Alexander Meyer start a innovation and marketing consultancy in the university library – trommsdorff+drüner (TD) is born.

2001 Excellence of research

In cooperation with with McKinsey & Company and the Association of German Engineers (VDI), TD publishes the Innovationskompass 2001 study, which gauges the success of diverse new economy approaches.

2004 Market Scouting

TD successfully supports a leading German carmaker in exploring new growth opportunities in the challenging US market and kicks off other Scouting projects in China, India and Europe.

2008 Business Incubation

A joint venture with Bosch results in the foundation of Bosch Mobility Solutions. TD also supports Deutsche Telekom in the expansion of the Telekom Innovation Laboratories (T-Labs).

2010 Expansion to China

TD Reply’s first overseas office is opened in Beijing. The Beijing office conceives the People’s Car Project in cooperation with Volkswagen.

2012 Smart Data

Smart data services such as the real-time integration of digital and traditional data for increased marketing efficiency, innovation speed and the enabling of business performance prediction are provided to international clients around the globe.

2014Sonar

Sonar, our AI-powered trend research and forecasting platform is introduced. TD becomes a product vendor.

2015Data Creativity Score

The Data Creativity Score (DCS) is initiated in partnership with Google, SevenOne Media, ADC, and the Horizont magazine – the first entirely data-driven approach for measuring the creativity of marketing campaigns.

2016TD joins Reply

TD joins the Reply network of innovative companies and is renamed TD Reply.

2018Pulse

After several years of development, TD introduces Pulse, one of the most advanced and flexible marketing dashboard builders on the market with unique features such as the AI-powered Virtual Data Assistant.

2019China Beats

TD presents China Beats. Utilizing the latest in social listening, AI and Natural Language Processing technology, China Beats can provide businesses with a clear picture of current market demands and consumer interests in China.

2021Move to L106

TD Reply is moving together with several Reply sister companies such as Elbkind Reply and Portaltech Reply into L106, the newly renovated Reply office in Berlin-Tiergarten.

2024AI

Gen AI Revolution - TD Reply leverages generative AI in various client projects, pioneering innovative approaches to generate customer and marketing insights.

NO BETTER PLACE THAN BERLIN TO START EXPLORING AND TEAR DOWN WALLS

It is no surprise that TD Reply was born in Berlin. Here, the legacy of taking down walls, both physical and mental, is upheld like in no other place in the world. The Fall of the Wall, once thought to be impenetrable, made Berliners internalize the notion that change is always possible. Today, it is in Berlin’s DNA to champion progress and challenge concepts that are supposedly set in stone.

This gives rise to a unique energy, which has been drawing in a myriad of artists as well as startup entrepreneurs, turning the city into one of the world’s most important hubs for both creativity and tech. TD Reply is the fruit of this marriage between right-brain imagination and left-brain analytics. Every single day, Berlin inspires us to be creative thinkers and to bend the boundaries of the possible.

WE ARE TRUSTED BY MARKET LEADERS